Focus Groups: Risks
The Risks tab groups findings into severity bands: High, Medium, and Low. Only sections that have at least one item appear—if a tier had no matching signals in the simulation, that block is omitted entirely. High and Medium may be wrapped in the same access rules as other premium report areas (full report) depending on your plan; Low is always visible when present. If nothing was classified, you see an empty state (“No risks identified”).
High Risk Factors
Section label: “High Risk Factors”. Visual cue: stronger left border accent. A badge shows the count of items. Each item is a card with a bullet and Markdown text—deal-breakers, compliance fears, trust failures, or scenarios that could stop a deal.
What it means
“High” is the model’s judgment that the issue could materially harm conversion, reputation, or legal posture if left unaddressed—not a regulatory label. Items are still simulation-derived: validate with real customers before structural product bets.
How to read the data
- Treat the count as backlog pressure, not frequency in the transcript—one severe risk can outweigh several shallow ones.
- If two highs contradict each other, look for persona segmentation (enterprise vs SMB) in Discussion or Competitor choice rather than averaging them away.
- Compare with Objections & Concerns on Insights: themes that appear in both are highest confidence.
How to interpret for action
Assign owners immediately: legal/security wording, roadmap for product gaps, executive comms for trust issues. Re-run after changes to see if the same high-risk text disappears.

Medium Risk Factors
Section label: “Medium Risk Factors”. Slightly lighter border than High. Same card layout and count badge. These are meaningful friction points that often delay deals or require extra proof but rarely kill them outright in the narrative.
What it means
Medium is the “fix in the next quarter” bucket: pricing clarity, onboarding anxiety, missing integrations, or competitive FUD that hurts but is addressable with assets and training.
How to read the data
- Prioritize mediums that align with sales cycle data in the real world—simulation priority is a hint, not ground truth.
- If the list is long, cluster by theme (pricing, security, support) before ticketing.
How to interpret for action
Feed into enablement: battlecards, ROI one-pagers, onboarding checklists, and FAQ. Pair with Insights “Consensus” themes when the same topic is both widely agreed and only medium risk (quick win).

Low Risk Factors
Section label: “Low Risk Factors”. Lightest border; not behind the same locked overlay as High/Medium in the current UI. Items are nagging issues, edge-case worries, or minor objections worth monitoring.
What it means
Low does not mean “ignore forever”—it means lower modeled urgency. Some lows become highs after a bad press cycle or pricing change, so keep them in a watch list.
How to read the data
- Use lows for FAQ and microcopy polish when you have spare cycles.
- If a low repeats across many sessions, promote it to medium in your internal risk register.
How to interpret for action
Route to content marketing or community: answer early in the journey so they never graduate to medium.

All Risk Factors
When present, this block lists every risk in one list with a category tag (high / medium / low) per row. It duplicates content from the three tiers for quick copy-out; it is not a separate severity level. If it is missing, use the three sections above only.
How the tab fits together
Start at High for executive attention, Medium for quarterly planning, Low for hygiene. Cross-check Insights (Objections & Emotional Triggers) for narrative overlap, then Competitor choice if the risk is competitive positioning.
