Focus Groups: Discussion
What this tab measures
Discussion is the narrative distillation of the session: how personas debated your value props, which arguments stuck, and where consensus or disagreement formed. It is higher-level than raw transcript but grounded in it.
How it is built
The engine stores a transcript (when enabled) and structured turn metadata. Discussion text is produced by summarization over those turns—grouping by theme and round. It should be read as “model-authored synthesis,” not literal quotes unless explicitly marked.
How to read it
- Look for repeated motifs (price, trust, switching cost, category risk)—those are your messaging pillars or blockers.
- Contrast early vs late rounds: movement shows persuasion dynamics; stasis shows entrenched objections.
How to interpret for action
Turn each recurring debate into a test: landing page copy, sales deck slide, FAQ, or product tweak. Re-run a focus group after changes to see if the motif weakens.
