VeritasScore is the composite company score (300–870) produced after GEO and a linked AI Focus Group finish. It is a management benchmark for how AI systems perceive your brand—not a credit rating, SEO rank, or financial score. This page covers how to generate it and why a multi-model score exists; how to read gauges and breakdowns is on Reading VeritasScore.
VeritasScore
VeritasScore
Overall score
Northline Analytics
Scale 300–870 (FICO-style) · higher = stronger AI perception
Calculated June 4, 2026 · vs previous run +8
Why the score exists
Asking one chat model “what do you think of this company?” is not diligence. Frontier systems disagree: in our research, the same company question yields a median gap of about 100 points between the highest- and lowest-scoring models on a 300–870 scale (and much larger swings when live retrieval noise is in play). We call that split-perception—an unpriced information risk if you treat any single answer as ground truth.
VeritasScore is the operational response: run a structured GEO prompt set across multiple models, add buyer-style Focus Group signal, then collapse the stack into one comparable number with components you can act on. The point is not a prettier chatbot reply—it is a repeatable instrument so you can track movement after you change the site, proof, or narrative.
Go deeper
What you need before a score
- A completed GEO (AI Brand Analysis) for the brand.
- A completed AI Focus Group linked to that GEO—GEO alone is not enough for perception and preference components.
- Then the scoring job builds VeritasScore, breakdown, narrative, and recommendations.
How to start VeritasScore
There is no standalone “buy a score only” happy path. Score generation continues an analysis cycle:
How VeritasScore starts
Full pipeline
Start GEO with Focus Groups + VeritasScore on. Score calculates after GEO and FG finish — one analysis.
Generate from dossier
When GEO and Focus Group are done: Generate VeritasScore on the brand card, then open the score report.
Funnel auto-continue
After the unlocked funnel cycle, FG completion can dispatch VeritasScore without a separate form.
- Full pipeline — on /geo-analysis/start keep After GEO completes, automatically run Focus Groups and VeritasScore (often forced under bundle billing). One analysis covers the cycle.
- My Dashboard — when GEO and FG are done, use Generate VeritasScore on the brand card; open the report at /reports/score/{uuid} when ready.
- Funnel / auto — after an unlocked funnel cycle, Focus Group completion can dispatch VeritasScore; the GEO report may show generating / ready toasts.
- Combined view — /reports/combined/{uuid} stacks score + GEO + Focus Group for one presentation URL.
One analysis = full cycle
GEO analysis
Multi-model brand perception audit
AI Focus Group
Buyer simulation linked to GEO gaps
VeritasScore
Composite 300–870 company score
Starting GEO (or a standalone Focus Group when no cycle is open) spends 1 analysis from your plan allowance. Continuing FG and VeritasScore inside that paid cycle does not charge again.
Analyses and billing
Starting a new GEO (or Focus Group when no open paid cycle exists) spends 1 analysis. Continuing Focus Group and VeritasScore inside that paid cycle does not charge again. See Plans, analyses & limits for Free vs paid tiers and model visibility.