Wingman Media Review: A Deep Dive into Their Growth-Driven Media Buying Services

Introduction

Wingman Media is an award-winning media planning and buying agency based in Los Angeles, recognized in Inc. 5000’s Fastest Growing Private Companies (2022). Specializing in performance-driven marketing, they help businesses scale through highly responsive media campaigns across CTV, digital video, social media, broadcast TV, streaming audio, podcasts, and radio.

Their full-funnel analytics, creative development, and data-driven targeting have helped clients achieve exponential growth—like one mortgage lender that scaled from $900K to $11M monthly revenue in just a year.

Pros: Why Wingman Media Stands Out

1. Exceptional ROI & Scalable Growth

Clients consistently highlight measurable results:

• A mattress brand saw a 52% reduction in lead cost and a 24% boost in call-to-appointment conversions.
• Another client grew from a handful of stores to 33 locations, generating $122M in revenue.
• One campaign dropped CPA (cost per acquisition) within target ranges while driving 11x revenue growth for a mortgage lender.

"Our retail partner hosts 12–13 mattress brands, yet ours has been in the top 3 most viewed for 2 years straight thanks to Wingman’s ads."

2. Data-Driven Analytics & Transparency

Wingman’s custom dashboards provide granular insights:

• Track leads by market, station, date range, and creative.
• Reconcile organic web leads back to specific ad spots.
• Real-time adjustments based on performance metrics.

"Their analytics team integrated with our call tracking platform and even identified which spots drove indirect traffic—far beyond industry standards."

3. Strategic Multi-Channel Expertise

Clients praise their ability to optimize budgets across channels:

• "They advise where to allocate spend for maximum impact."
• "Creative campaigns that set us apart from competitors."
• "Pivoted strategies seamlessly when market conditions shifted."

4. Responsive & Collaborative Workflow

• Monthly performance reviews with actionable insights.
• Quick turnaround on strategy pivots (e.g., last-minute creative changes).
• Dedicated specialists for each campaign component.

"Their team feels like an extension of ours—always available, even for off-scope requests."

Cons: Minor Areas for Consideration

While overwhelmingly positive, a few nuanced points emerged:

1. Billing Transparency

One client noted occasional delays in billing reconciliations, though they emphasized it was a minor hiccup in an otherwise smooth partnership.

2. Depth of Strategy Requires Client Clarity

Wingman’s hyper-detailed approach demands clear client input:

• "Communicate your audience and goals upfront—they’ll build around it."
• Smaller teams may need extra onboarding time to leverage their full toolkit.

3. Creative Scope Limits

A handful of clients mentioned creative asset support (e.g., video production) as occasionally needing third-party help, though Wingman accommodated requests where possible.

Final Verdict: 9.8/10

Strengths:
✅ Proven revenue scalability (52%–11,000% growth cases).
✅ Best-in-class analytics with attribution tracking.
✅ Agile, client-first collaboration.

Considerations:
🔸 Ensure clear goals upfront for optimal strategy alignment.
🔸 Larger teams may benefit more from their full-service model.

The Bottom Line:
Wingman Media is a top-tier choice for businesses prioritizing data-driven, high-ROI media buying. Their ability to track, optimize, and scale campaigns—paired with transparent communication—makes them a standout partner for growth-focused brands.

"After 2 years, we’re not just satisfied—we’re expanding our 2023 campaign with them."