Wide Open Technologies Review: Custom Software & Digital Marketing Solutions

Introduction

Wide Open Technologies is a boutique software development and digital marketing agency specializing in custom web and app development, UI/UX design, cloud migration, and growth-focused marketing strategies. With over 20 years of experience, they serve clients nationwide from their offices in Wilmington, NC, and Boca Raton, FL. Their services include:

• Custom Web & App Development
• CRM & eCommerce Integration
• SEO, PPC, and Content Marketing
• Branding & Visual Identity

Clients praise their collaborative approach, problem-solving agility, and commitment to long-term success. But how do they really perform? Let’s dive into real customer experiences.

Pros: What Customers Love

1. Deep Business Understanding & Custom Solutions

Clients consistently highlight Wide Open Tech’s ability to grasp unique business needs and deliver tailored solutions:

"They take the time to understand our product, processes, and business. Previously, we had a process but lacked understanding. Now, I don’t feel that way anymore." – Golf Industry Client

"They rebuilt our bug-ridden system, reducing support requests by 90% and making it mobile-friendly. It’s now a key sales tool." – Franchise Business Client

2. Strong Project Management & Communication

Many reviews emphasize responsiveness and structured workflows:

"We use Asana and Slack for tickets, plus weekly check-ins. They’re always timely and aligned with our priorities." – Multi-Location Business Owner

"Mel (lead developer) is highly responsive. Even post-launch, they accommodated edits seamlessly." – E-Commerce Client

3. Tangible Business Impact

Clients report measurable improvements:

• 30% business growth after catalog and software upgrades (Retail Client).
• 90% drop in support requests post-system overhaul (Franchise Client).
• "World-class analytics" enabling real-time decision-making (Enterprise Client).

4. Flexibility & Problem-Solving

"They proposed multiple solutions when we hit roadblocks. Their logic-first approach saved us time and money." – Software User

Cons: Potential Drawbacks

1. Initial Misalignment on Vision

Some clients noted early-stage hiccups due to unclear expectations:

"We didn’t give them enough input initially, leading to a product that missed the mark. Luckily, we course-corrected." – Franchise Client

Tip: Invest time upfront to align on goals and workflows.

2. Resource Limitations

As a small team, bandwidth can be stretched:

"During a big website relaunch, our project got less attention temporarily." – Small Business Owner

3. Industry-Specific Learning Curves

Clients in niche fields (e.g., golf architecture) wished for more domain expertise:

"In a perfect world, they’d understand golf course design. We had to educate them." – Golf Industry Client

Final Verdict: Who Should Hire Wide Open Technologies?

Ideal For:

✅ Businesses needing custom software with ongoing support.
✅ Companies prioritizing long-term partnerships over one-off projects.
✅ Teams that value transparency and collaborative problem-solving.

Think Twice If:

❌ You need a large, dedicated team available 24/7.
❌ Your project requires deep niche expertise (e.g., medical or aerospace tech).

The Bottom Line

Wide Open Technologies excels at transforming complex challenges into scalable solutions, backed by stellar communication. While minor growing pains exist, their client-centric approach and proven results make them a top choice for SMBs and enterprises alike.

Rating: ★★★★☆ (4.5/5)

"They don’t just build software—they build success stories."