What’s UP Public Relations Review: Elevating Outdoor Brands with Style and Strategy

Picture this: You’ve poured your heart into creating an innovative outdoor gear brand—sleek, sustainable, and built for adventure. But in a crowded market, how do you make sure the right people notice? That’s where What’s UP Public Relations comes in. This boutique PR firm specializes in amplifying high-end outdoor, snow, and sport brands with a mix of sharp strategy and genuine passion for the industry. After seeing their work firsthand (and chatting with a few of their clients), here’s why they stand out in the wild world of outdoor marketing.

Tailored Expertise for Niche Markets

What’s UP PR doesn’t dabble in generic campaigns. They’re laser-focused on specialty snow and outdoor brands, which means they get the nuances of the industry—whether it’s the technical specs of a backcountry ski kit or the eco-conscious ethos of a sustainable apparel line. Their team acts as an extension of a brand’s marketing department, offering everything from media outreach to storytelling that resonates with outdoor enthusiasts.

One thing I appreciated? Their ability to balance innovation with authenticity. They don’t just chase trends; they help brands carve out a distinct voice that feels organic, whether they’re working with a heritage ski manufacturer or a disruptive startup.

Full-Service PR Without the Corporate Fluff

Unlike larger agencies that might shuffle smaller clients to junior staff, What’s UP provides immediate, hands-on attention. Their full-service approach covers:

• Media relations (securing features in top-tier outdoor pubs)
• Brand storytelling (crafting narratives that stick)
• Launch strategy (making sure new products land with impact)
• Sustainability messaging (a must for modern outdoor brands)

Their agility is a major plus—they’re quick to pivot when a client’s needs shift, whether it’s capitalizing on a viral moment or refining a campaign mid-season. That said, their boutique size might mean they’re selective with clients, so they’re not the best fit for mass-market brands looking for Walmart-level exposure.

A Passion for the Outdoors (Not Just Paychecks)

What sets What’s UP apart is their genuine enthusiasm for the industries they serve. You won’t find cookie-cutter campaigns here. Instead, they dig into what makes each brand unique, whether it’s a commitment to sustainability, cutting-edge design, or pure performance.

I’ve heard from clients that their team speaks the language of outdoor enthusiasts, which helps them pitch stories that actually resonate with journalists and influencers. No cringe-worthy “corporate outdoor” vibes—just authentic connections.

Pros & Cons at a Glance

Strengths:

✔ Deep expertise in snow/outdoor/sport markets
✔ Hands-on, senior-level attention
✔ Agile and responsive to client needs
✔ Authentic storytelling that avoids gimmicks

Considerations:

▷ Boutique size = limited bandwidth (may not suit huge corporations)
▷ Focused on premium brands—budget-conscious startups might need to align expectations

Final Thoughts

If you’re a specialty outdoor, snow, or sport brand looking for a PR partner that combines industry savvy with creative hustle, What’s UP Public Relations is a solid pick. They’re not here to slap your logo on press releases and call it a day—they’ll help you build a narrative that turns heads in the right circles. While they’re selective, that focus means your brand won’t get lost in the shuffle.

For brands that value quality over quantity (and want a team that genuinely cares about the outdoors as much as you do), What’s UP delivers.