Varsity Agency Review: A Full-Service Partner for the Mature Market

Introduction

Picture this: You’re a senior living community with top-notch amenities, compassionate staff, and a welcoming atmosphere—but your marketing materials feel outdated, generic, or worse, don’t resonate with your ideal residents. That’s where Varsity, a full-service advertising agency specializing in the mature market, steps in. Based in Wormleysburg, PA, they’ve built a reputation for helping senior living, healthcare, and consumer brands connect meaningfully with older adults.

Having worked with industry leaders like Asbury Communities, Abbott, and National Church Residences, Varsity understands the nuances of marketing to an audience that values trust, clarity, and authenticity. But do they deliver? Here’s my take after exploring their services.

Strategic Expertise in the Mature Market

One of Varsity’s standout strengths is their laser focus on the 50+ demographic. Unlike generalist agencies that treat older adults as an afterthought, they craft campaigns with genuine insight into what matters to this audience—whether it’s independence, healthcare security, or community.

Their portfolio includes senior living giants like Homestead Village and Mather LifeWays, suggesting they know how to balance emotional appeal with practical messaging. If I had to nitpick, I’d love to see more case studies showcasing their impact on lead generation or occupancy rates, but their client roster speaks volumes.

Full-Service Capabilities Done Right

From branding to digital marketing, Varsity appears to be a true one-stop shop. Their work spans:

• Creative Campaigns – Eye-catching, senior-friendly designs that avoid clichés (no stock photos of unnaturally happy silver-haired couples).
• Digital Strategy – Given that older adults are increasingly online, their ability to navigate platforms like Facebook and targeted Google Ads is crucial.
• Traditional Media – Print, direct mail, and even TV/radio spots tailored to older demographics.

The fact that they serve healthcare tech firms like Delta Health Technologies alongside senior living communities suggests versatility. However, I’d be curious about their approach to emerging trends like voice search or TikTok (yes, seniors are there too!).

Collaborative & Client-Centric Approach

Agency partnerships can make or break a marketing strategy, and Varsity seems to prioritize long-term relationships. Their clients—ranging from nonprofits like Presby’s Inspired Life to corporate players like Sodexo—stick around, which hints at strong communication and adaptability.

That said, smaller organizations might wonder if Varsity’s expertise comes with a premium price tag. While they don’t publicly share pricing, their high-profile collaborations suggest they’re likely a fit for mid-sized to larger budgets.

Pros & Cons at a Glance

Strengths

✔ Deep understanding of the mature market’s values and media habits.
✔ End-to-end services—no need to juggle multiple vendors.
✔ Impressive client retention and recognizable brand partnerships.

Considerations

✖ Limited public case studies on ROI (though their client list is reassuring).
✖ May be better suited for established brands vs. startups with tight budgets.

Final Thoughts

Varsity strikes me as a reliable, insightful partner for organizations targeting older adults—especially in senior living and healthcare. They avoid the patronizing tone some agencies accidentally adopt when marketing to mature audiences, and their full-service model simplifies execution.

If you’re looking for an agency that gets the nuances of this demographic—without relying on tired stereotypes—Varsity is worth a conversation. Just come prepared with clear goals and, if possible, ask for examples of measurable success in your niche.