Upward Engine & SEO Werkz Review: Pros, Cons, and Customer Experiences

Introduction

Upward Engine and its parent company, SEO Werkz, specialize in digital marketing, SEO, PPC, and web design, helping businesses improve their online visibility. Their mission revolves around transparency, results, and loyalty, offering tailored strategies to boost rankings, generate leads, and enhance digital presence.

With a mix of praise and criticism from clients, we’ve analyzed real customer feedback to give you an unbiased review.

Pros: What Customers Love

1. Strong SEO & PPC Results

Many clients report significant improvements in rankings and lead generation:

• "We went from page 10 to first-page rankings for multiple keywords."
• "Our organic traffic now accounts for 30% of revenue, up from less than 10%."
• "PPC campaigns doubled our click-through rates and delivered high-quality leads."

2. Responsive & Knowledgeable Team

Clients frequently highlight excellent communication and expertise:

• "Our account manager is quick to respond and genuinely cares about our success."
• "They explain complex SEO strategies in a way that’s easy to understand."
• "Their team is proactive, suggesting optimizations without us needing to ask."

3. Transparent Reporting & ROI Tracking

Monthly reports and measurable outcomes build trust:

• "We get detailed analytics showing traffic growth and keyword rankings."
• "They proved ROI within the first few months—cost per lead dropped while conversions rose."

4. Custom Web Design & Branding

Several businesses praised their website redesigns:

• "Our new site is faster, more professional, and ranks higher."
• "The design team nailed our brand identity—clients love the look."

Cons: Where They Fall Short

1. Inconsistent Account Management

Some clients experienced frequent rep changes or lack of follow-through:

• "We cycled through three reps in a year—only the last one was attentive."
• "Promised deliverables were delayed or never completed."

2. Poor Communication in Some Cases

A few reviewers noted delays and unresponsiveness:

• "During our website build, we went weeks without updates and had to chase them down."
• "Emails were ignored unless we escalated to management."

3. Questionable PPC Tactics

A handful of clients criticized ad spend mismanagement:

• "They increased budgets without testing, tanking our ROAS."
• "No A/B testing—just spent the contract amount to meet quotas."

4. Generic Content for Niche Industries

Some businesses felt their blog posts lacked industry-specific depth:

• "The SEO content was robotic and irrelevant to our medical practice."

Verdict: Is Upward Engine Worth It?

Strengths

✅ Proven SEO and PPC success with measurable ROI
✅ Responsive, expert team (for most clients)
✅ Transparent reporting and strategy adjustments

Weaknesses

❌ Inconsistent account management (hit or miss)
❌ Communication gaps during projects
❌ PPC strategies may prioritize spend over efficiency

Final Recommendation

If you prioritize results-driven SEO and PPC, Upward Engine/SEO Werkz is a strong contender—but only if you get a dedicated account manager. For niche industries, request custom content samples before committing.

For businesses burned by poor communication, consider smaller agencies with more hands-on service.

Rating: 4/5 (Great for results, but quality varies by team member).