Unusual Marketing Agency Review: Standing Out in a Sea of Sameness

Introduction: When "Unusual" is Exactly What You Need

Picture this: You've poured your heart into a product, but your Instagram posts vanish into the algorithm abyss. Your competitor’s viral TikTok has 10x your engagement, and your email open rates are… well, let’s not talk about those. Enter Unusual, the self-proclaimed "Swiss Army knife" of digital agencies that doesn’t just promise to make you stand out—they’ve got the Cannes Lions trophies and $2B in client earnings to back it up.

After partnering with them for a rebrand and paid social campaign, here’s the unfiltered scoop on whether they live up to the hype.

1. The "We Do Everything" Claim: Bluster or Legit?

Spoiler: They’re Not Kidding

Unusual’s service menu reads like a marketer’s wish list—branding, AR filters, performance ads, even package design. Skeptical? I was too. But their 300+ product launches and knack for turning obscure briefs into viral gold (one client saw a 3X ROAS boost) silenced my doubts.

Standout Moment: Their team reverse-engineered our ideal customer’s Instagram habits to craft scroll-stopping carousels. Result? A 200% spike in profile visits in 30 days.

2. Project Management: Like Working With Mind Readers

No Micromanaging Needed

Most agencies need hand-holding. Unusual’s team (shoutout to Nicole W., our ultra-responsive account lead) operated like an extension of our internal team. Slack messages answered in minutes, deliverables ahead of schedule, and—this shocked me—zero follow-up emails to nag about feedback.

Pro Tip: Their ClickUp workflows and Gantt charts are chef’s kiss for Type-A clients. One gripe? Early-stage scope discussions could be clearer—we didn’t realize we’d get conversion-optimized landing pages and ads until midway.

3. Creative That Actually Converts

Where "Artsy" Meets ROI

Unusual’s "funny yet functional" ethos transformed our bland product demo into a mini-series of meme-worthy skits. But here’s the kicker: Their "silly" ads drove a 2X higher CTR than our previous "professional" ones.

Case in Point: For a last-minute Black Friday crisis (RIP, our hacked Facebook account), they rebuilt our ad account from scratch—and we hit record DTC sales that month.

4. The People Factor

Why Their Team Feels Like a Unicorn

From ex-top-tier agency creatives to strategists who geek out over market research, Unusual’s talent pool is stupidly overqualified. One designer even mocked up 3D package prototypes unprompted because "the colors felt off."

Minor Hiccup: Their passion borders on stubbornness. If you’re a control freak who loves vetoing ideas, brace for respectfully heated Slack debates.

Pros vs. Cons: The TL;DR

✅ Pros:

• Overdelivery is standard (see: free AR filters added to our campaign).
• Data-obsessed creatives who care about ROAS as much as aesthetics.
• Frictionless communication—no ghosting, no jargon, just progress.

⚠️ Cons:

• Premium pricing (but you’ll recoup it in ROAS).
• Scope surprises—ask exactly what’s included upfront.
• Not for vanilla brands—if you fear bold ideas, look elsewhere.

Final Verdict: Unusual is… Unusually Good

If you want an agency that’ll rep your brand like it’s their own (and maybe sneak in a Cannes entry for you), Unusual delivers. Just give them creative freedom—their "weird" ideas often become your best-performing assets.

PS: Nicole, if you’re reading this—we miss you too.