Two Six - Performance Marketing: A Comprehensive Review

Two Six - Performance Marketing is a leading digital marketing agency based in Atlanta, specializing in helping businesses achieve their growth goals through a variety of services. Their offerings include Paid Media Management, Technical & Non-technical SEO, Website and Landing Page Design, and Social Media Management. With a team of Fortune 500 talent, Two Six is dedicated to delivering best-in-class solutions tailored to each client's unique needs.

Pros and Cons of Two Six - Performance Marketing

Quality of Service

Pros:

• Exceptional Performance Marketing: Clients have consistently praised Two Six for their expertise in performance marketing. One client noted, "Their strongest asset is performance marketing, which unfortunately we didn’t get to delve into in this project — I’ve seen their ROI through their work with other clients and it was fantastic."
• High-Quality Deliverables: Another client highlighted the significant increase in organic traffic and sales, stating, "We increased organic traffic significantly and that has been sustained and sales are higher because of it!"

Cons:

• Attention to Results: Some clients felt that while Two Six excelled in generating leads, there was room for improvement in taking ownership of the next steps. One client mentioned, "Taking ownership of the 'next step' after lead is generated. Getting leads isn't easy and closing them is even harder."

Usability and Workflow

Pros:

• Effective Communication: Clients appreciated the seamless communication facilitated by tools like Slack and Zoom. One client shared, "Workflows were very fluid, we didn't have a single issue communicating (Slack helps) clearly and that made our partnership strong."
• Organized Project Management: The agency's project management style was described as organized and timely. A client noted, "They provide quick and effective results."

Cons:

• Hourly Basis Engagement: Some clients expressed a preference for project-based engagements rather than hourly. One client advised, "It would’ve been great if this engagement was built on a project basis instead of an hourly basis."

Flexibility and Patience

Pros:

• Adaptability: Two Six demonstrated remarkable patience and flexibility, especially when dealing with clients who had evolving project requirements. A client shared, "This project had a lot of revisions due to the fact that our executives didn’t really know what they wanted, but Two Six was very patient with us and delivered every single request with agility."
• Resourcefulness: Clients found the team to be smart, practical, and resourceful. One client remarked, "They were smart, practical, resourceful, transparent, and easy to work with."

Cons:

• Clear Expectations Needed: To maximize the partnership, clients advised having clear expectations from the outset. One client suggested, "The biggest advice I could give is to have very clear expectations for the project, so you can move quickly to the performance marketing aspect of the partnership."

Measurable Outcomes

Pros:

• Increased Results: Clients reported significant improvements in key metrics after working with Two Six. One client stated, "Results increased dramatically after working together," while another noted, "We have seen an increase in results (clicks and leads) since we started using TwoSix."
• Sustained Growth: The positive impact of Two Six's services was not just immediate but also sustained over time. A client shared, "We increased organic traffic significantly and that has been sustained and sales are higher because of it!"

Cons:

• Limited Metrics for Some Projects: In some cases, clients were unable to provide verifiable metrics due to the timing of project completion. One client mentioned, "They launched the website shortly after I left so I can’t provide any verifiable metrics, but they were pleasant to work with and they exceeded all our expectations."

Conclusion

Two Six - Performance Marketing stands out as a highly competent and client-focused digital marketing agency. Their expertise in performance marketing, combined with their flexibility and effective communication, makes them a valuable partner for businesses looking to grow. While there are areas for improvement, such as taking more ownership of the lead conversion process and considering project-based engagements, the overall client experience is overwhelmingly positive.

Final Verdict: Two Six - Performance Marketing is an excellent choice for businesses seeking to enhance their digital presence and achieve measurable growth. Their ability to adapt to client needs and deliver high-quality results makes them a top contender in the digital marketing space.