The Source Approach Review: A Fractional CMO & eCommerce Powerhouse

The Source Approach is a top-rated, award-winning consultancy specializing in Fractional CMO services, Amazon consulting, and eCommerce strategy. With 10+ years of experience, founder Tanner Chidester and his team help businesses sell more while spending less through a proven system that optimizes brand positioning, digital marketing, and marketplace performance.

Their comprehensive services include:

• Fractional CMO – Strategic marketing leadership without the full-time cost.
• Amazon Consultant & Vendor Central Expert – Boosting visibility, profitability, and ad efficiency.
• eCommerce Consultant – Driving traffic, conversions, and customer retention.

Clients rave about time and cost savings, data-driven strategies, and exceptional project management—but is The Source Approach the right fit for your business? Let’s dive into real customer experiences.

Pros: What Customers Love About The Source Approach

1. Exceptional Strategic Guidance & Expertise

Multiple clients highlight Tanner’s deep knowledge of SEO, Amazon algorithms, and digital marketing trends. One client noted:

"He has a strong understanding of search engine algorithms and SEO and is equally skilled in design and programming—which is unique. I’ve interviewed many web designers, and he’s the only one with that wide of a skill set."

Another client saw a 5,000% increase in year-to-date sales after implementing his recommendations.

2. Data-Driven Results & Measurable Growth

The Source Approach doesn’t just offer advice—they deliver tangible outcomes:

• Increased organic traffic (thousands of percentage points in some cases).
• Higher Amazon rankings and profitable ad spend (ROAS over 10 for some clients).
• Lower bounce rates and longer site engagement.

One client shared:

"Our site is now much more vibrant than I imagined. Traffic and bounce rate have both improved, and our year-to-date sales have exploded by over 5,000%."

3. Stellar Project Management & Responsiveness

Clients consistently praise Tanner’s efficiency, organization, and responsiveness:

"He handles everything I throw at him and delivers before the deadline. Often, it’s all I can do to just keep up with him."

Communication tools like Slack, HubSpot, and video calls keep projects on track, with many clients appreciating weekly check-ins for accountability.

4. Cost-Effective Compared to Competitors

Several reviewers noted that The Source Approach delivers far more value than higher-priced agencies:

"My previous vendor gave me a fraction of what I’ve received from The Source Approach for double the price."

Cons: Potential Drawbacks to Consider

1. Limited Implementation Support

While strategy and consulting are top-notch, some clients wished for more hands-on execution:

"I wish they did a little more implementation when we had the need. It would be an advantage for them to have a secondary group that manages content."

Advice for buyers: Ensure your team can execute recommendations or budget for additional implementation help.

2. Requires Dedicated Internal Resources

A few clients noted that maximizing results requires full-time commitment:

"Make sure someone on your team can implement. There was a month where I barely touched the project because of other priorities."

3. Analytical & Fast-Paced (May Overwhelm Some Clients)

Tanner’s data-driven, high-energy approach is a strength—but some found it intense:

"He’s perhaps a little too analytical and focused on the numbers."
"Be as on your game as you can because Tanner is on his."

Final Verdict: Is The Source Approach Worth It?

✅ Best For:

• Amazon sellers needing expert optimization.
• eCommerce brands wanting data-driven growth.
• Startups & SMBs needing Fractional CMO leadership without full-time costs.

⚠️ Considerations:

• Implementation falls on your team (unless you hire additional help).
• Requires active participation to maximize ROI.

Overall Rating: ⭐⭐⭐⭐⭐ (5/5)

Clients overwhelmingly praise The Source Approach for its expertise, results, and professionalism. If you’re ready to invest effort into execution, this consultancy can transform your digital sales and marketing strategy.

Ready to supercharge your eCommerce growth? Visit The Source Approach here (affiliate link).