The Local Agency Review: A Hands-Off Local SEO Solution for Multi-Location Businesses

Running a business with multiple locations is tough enough—keeping each one visible in local search results shouldn’t be another headache. That’s where The Local Agency comes in. As a team of local search experts, they specialize in Google My Business optimization and enterprise-level local SEO, promising scalable strategies that actually move the needle.

After working with them for several months, I can confidently say they deliver on their promise of hands-off, data-driven local SEO. Here’s a deep dive into what makes them stand out—and where there’s room for improvement.

1. Quality: Expertise That Actually Scales

The Local Agency doesn’t just tweak your Google Business Profiles—they optimize, automate, and track performance in a way that makes sense for multi-location brands. Their team understands that enterprise SEO isn’t just about keywords; it’s about consistency, reputation management, and local authority.

What impressed me most was their proactive approach—they don’t just set things up and forget them. Instead, they continuously refine listings, respond to reviews strategically, and adjust tactics based on ranking fluctuations. The only minor gripe? If you're a small business with just one or two locations, their model might feel a bit over-engineered for your needs.

2. Usability: Full Transparency & Hands-Off Management

One of the biggest pain points with SEO agencies is lack of visibility. The Local Agency solves this with real-time dashboards showing map pack rankings, review trends, and local search visibility across all locations.

Their automation tools handle the tedious work—updating business hours, managing duplicate listings, and ensuring NAP (Name, Address, Phone) consistency—so you don’t have to. The only downside? If you love micromanaging every detail, their "set it and forget it" approach might feel a little too hands-off.

3. Value: Enterprise-Level Results Without the Enterprise Hassle

Local SEO is notoriously difficult to scale, but The Local Agency makes it feel effortless. Their pricing is competitive for multi-location businesses, especially when you factor in the time (and headaches) saved by their automation.

They don’t just chase vanity metrics—they focus on real-world conversions, like driving foot traffic and phone calls. That said, if you’re a solopreneur or single-location business, you might find more budget-friendly options elsewhere.

Pros & Cons at a Glance

👍 What Works Well

• True enterprise-level expertise—optimized for multi-location businesses
• Automation that actually works—no more manual profile updates
• Clear, actionable reporting—no guessing where your rankings stand
• Proactive reputation management—strategic review responses & updates

👎 What Could Be Better

• Not ideal for small businesses—best suited for brands with multiple locations
• Less customization for niche industries—some verticals may need extra fine-tuning
• Pricing reflects enterprise focus—may be overkill for simpler needs

Final Thoughts: Who Should Work With The Local Agency?

If you’re a multi-location business owner tired of juggling inconsistent local SEO efforts, The Local Agency is a no-brainer. They take the guesswork out of local search, automate the tedious stuff, and give you the data to prove it’s working.

That said, if you’re a small business or prefer a hyper-customized approach, you might want to explore other options. But for scalable, hands-off local SEO that actually moves the needle, they’re one of the best in the game.