The Favorite Co. Review: A Digital Marketing Consultancy That Bans Boring

Introduction

The Favorite Co. is a digital marketing consultancy that prides itself on being anything but ordinary. With a mission to become your "favorite marketing peeps, ever," this boutique firm specializes in branding, content strategy, digital campaigns, and marketing operations. What sets them apart? Their team comes from in-house roles at major brands like IBM, Oracle, Keds, and JanSport, meaning they understand the challenges businesses face firsthand.

Unlike traditional agencies, The Favorite Co. limits itself to just four clients at a time, ensuring each gets undivided attention. No interns here—just senior-level experts who genuinely care about your success. Their approach? Bold, creative, and sometimes outlandish ideas designed to make your brand stand out.

Pros and Cons

Creativity & Branding Expertise

✅ What Customers Love:

• "Hands down—their creativity and speed of execution were impressive."
• "I hired them for their branding/marketing knowledge, and I got that 100%."
• "They don’t do the same thing as competitors—they push boundaries."

Clients repeatedly praise The Favorite Co. for their fresh, unconventional ideas. One reviewer noted their website redesign received numerous compliments, proving their ability to deliver visually striking and effective branding.

Communication & Workflow

✅ What Customers Love:

• "Very easy to communicate with, flexible in delivering results."
• "Casual, friendly style—no corporate stiffness."
• "Always met deadlines, even when I was the one slowing things down!"

The team uses Google Docs for real-time collaboration, making edits and feedback seamless. Communication is primarily via email, described as efficient and hassle-free.

⚠️ Potential Improvement Areas:

• "A bit more structure in the process would help." (Though the client admits they may have contributed to this.)
• Since they avoid rigid corporate processes, those who prefer strict timelines and formal check-ins might need to adjust expectations.

Project Management & Professionalism

✅ What Customers Love:

• "No interns—only senior experts handling my account."
• "Honest, no sugar-coating, but still easy to work with."
• "Willing to go the extra mile every time."

Their small-team approach means clients feel like a priority, not just another account. One reviewer appreciated that they kept all promises, even when the client delayed feedback.

⚠️ Potential Improvement Areas:

• Some clients noted that while they loved the creative freedom, a more defined process could help streamline projects further.

Measurable Results & Deliverables

✅ What Customers Love:

• "My new website is searchable online—huge win!"
• "The final deliverables were polished and actionable."
• "Their suggestions were insightful, even if we haven’t implemented them yet."

While some clients haven’t tracked quantitative ROI yet, the quality of work (like website launches and strategic recommendations) has been consistently praised.

Final Verdict

Strengths:

✔ Unmatched creativity—they push boundaries where others play it safe.
✔ Senior-only team—no junior staff or interns handling critical work.
✔ Flexible, client-first approach—communication is smooth and deadlines are respected.

Weaknesses:

✖ Process could be more structured for clients who prefer rigid frameworks.
✖ ROI tracking depends on client implementation—some results take time to measure.

Who Should Hire The Favorite Co.?

• Businesses wanting bold, standout branding.
• Brands tired of generic agency approaches.
• Companies that value a small, dedicated team over a large impersonal agency.

Final Rating: ⭐⭐⭐⭐⭐ (5/5)

If you’re looking for marketing that doesn’t suck, The Favorite Co. delivers. Their creativity, senior expertise, and client-focused model make them a top choice for businesses ready to break the mold.

#WEDONTSUCK—and neither will your marketing if you work with them.