The Buzz Agency Review: A Dynamic PR Powerhouse in South Florida

Picture this: You’ve just launched a boutique hotel in Delray Beach, and while the interiors are Instagram-worthy and the service is top-notch, no one seems to be talking about it. Enter The Buzz Agency—a women-owned PR and communications firm that knows how to make brands sing in South Florida’s competitive market.

Founded in 2009 by industry veterans Julie Mullen and Elizabeth Kelley Grace, The Buzz Agency has carved out a reputation as one of the region’s most effective PR firms, consistently ranking in the Top 20 across Palm Beach, Broward, and Miami-Dade counties. Specializing in media relations, community outreach, and strategic communications, they’ve become the go-to for businesses in aviation, hospitality, real estate, and social services.

But does their buzz live up to the hype? Here’s my take after digging into their approach.

Strategic Storytelling That Gets Noticed

The Buzz Agency doesn’t just send out press releases—they craft narratives. Whether it’s positioning a new restaurant as the next must-visit hotspot or amplifying a nonprofit’s impact, their team has a knack for finding the angle that resonates. Their media relations game is strong, leveraging deep connections with local and regional outlets to secure meaningful coverage.

One thing that stands out is their hyper-local expertise. They don’t just understand South Florida’s media landscape—they thrive in it. If you’re looking to make waves in Palm Beach County or beyond, their ability to tailor pitches to the right journalists and influencers is a major asset.

Community-Centric Approach

Unlike PR firms that focus solely on media placements, The Buzz Agency puts community engagement at the forefront. Their outreach strategies don’t just generate headlines—they build relationships. For businesses in social services or development, this is invaluable. They know how to align brands with local causes, creating authentic connections that boost credibility.

That said, if you’re a global brand looking for an agency with an international reach, their specialization in South Florida might feel limiting. But for businesses rooted in the region, this laser focus is a strength, not a drawback.

Energetic, Hands-On Leadership

There’s something refreshing about working with a women-owned firm that operates with both professionalism and personality. Julie and Elizabeth bring decades of experience, but they also foster a culture that’s collaborative and responsive. Clients aren’t just another account—they’re partners in crafting a compelling message.

I did wonder if their boutique size means they’re selective with clients (which could be a good thing), but those who land on their roster seem to benefit from high-touch service rather than getting lost in a corporate PR machine.

The Verdict: Who Should Work With The Buzz Agency?

Pros:

✔ Media-savvy with deep local connections – They know how to get your story in front of the right people.
✔ Strong community engagement strategies – Perfect for brands that want to build trust, not just visibility.
✔ Personalized, founder-led service – No cookie-cutter PR here.
✔ Proven track record in key industries – Especially strong in hospitality, real estate, and nonprofits.

Cons:

✖ Regional focus – If you need a national or global PR strategy, you might need to look elsewhere.
✖ Boutique size – While this ensures attention, it may mean they’re selective with clients.

Final Thoughts

The Buzz Agency lives up to its name—they know how to generate buzz in all the right ways. If you’re a South Florida business (or expanding into the area) and want PR that’s strategic, community-driven, and results-focused, they’re a fantastic choice. Just don’t expect a one-size-fits-all approach—here, your brand’s story gets the spotlight it deserves.