TANK New Media Review: A Strategic Partner for B2B Growth

As someone who’s navigated the choppy waters of digital marketing for B2B companies, I know how hard it is to find an agency that truly gets the unique challenges of lead generation, automation, and scalable growth. That’s why working with TANK New Media felt like a breath of fresh air. Based in Overland Park, Kansas, this Platinum-tier HubSpot Agency Partner specializes in helping growth-minded businesses—especially in B2B services and manufacturing—harness modern tech to streamline their marketing and sales processes.

From branding to CRM integration, TANK positions itself as a one-stop shop for companies ready to level up. But does it deliver? Here’s my take after experiencing their services firsthand.

Strategic Branding That Actually Aligns With Sales

Many agencies treat branding as a purely creative exercise, but TANK approaches it with revenue in mind. Their team dug into our target audience’s pain points before refining our messaging, ensuring our visual identity and tone resonated with decision-makers. The result? A cohesive brand that didn’t just look polished but worked across every touchpoint—website, ads, and sales collateral.

One small critique: If you’re a startup needing ultra-fast turnarounds, their thorough process might feel slower than expected. But for established businesses prioritizing long-term impact, their methodical approach pays off.

Web Design & Development Built for Conversions

TANK’s web design isn’t just about aesthetics—it’s engineered for lead generation. Their developers understand how to structure sites for both user experience and HubSpot integration, which was huge for our marketing automation goals. Features like smart CTAs, personalized landing pages, and CRM-synced forms helped us nurture leads seamlessly.

I did notice their design style leans toward clean, functional layouts rather than ultra-bold creativity. If you’re in a visually driven industry (like fashion or art), you might want extra collaboration to push the boundaries. But for B2B? Their focus on usability and conversion optimization is spot-on.

Inbound Marketing That Feels Human (Not Robotic)

Some agencies treat inbound marketing as a checklist: blogs, SEO, rinse, repeat. TANK’s team, however, crafts content that speaks to real buyer journeys. Their strategy blended educational resources with sales enablement tools, ensuring our content didn’t just attract leads but equipped our sales team to close them.

As a HubSpot heavyweight, they’re especially adept at leveraging automation—think workflows that score leads intelligently or nurture sequences that feel personalized. The only hiccup? If you’re new to HubSpot, there’s a learning curve. TANK provides solid onboarding, but you’ll need internal buy-in to maximize their systems.

CRM & Sales Enablement: Where They Truly Shine

This is where TANK stands out. Their CRM integration isn’t just about syncing data; it’s about aligning marketing and sales to drive revenue. They helped us implement HubSpot workflows that automated follow-ups, prioritized high-intent leads, and even flagged upsell opportunities—cutting our sales cycle noticeably.

For manufacturing and service-based B2B firms, this is gold. The only caveat? If your team is resistant to tech adoption, you’ll need to invest in training. TANK guides you, but the real ROI comes from full team engagement.

Pros & Cons at a Glance

Strengths:

• Revenue-focused branding that bridges marketing and sales
• Conversion-optimized web design with seamless HubSpot integration
• Inbound marketing that balances automation with authenticity
• CRM expertise that shortens sales cycles (ideal for B2B)

Considerations:

• Not the fastest for rushed projects (quality takes priority)
• Design leans functional over avant-garde
• Requires team commitment to adopt new tech processes

Final Thoughts

TANK New Media isn’t just another digital agency—it’s a growth partner for B2B companies ready to scale intelligently. Their Platinum HubSpot status is well-earned, and their ability to align branding, tech, and sales strategy sets them apart. While they may not be the cheapest or quickest option, the ROI in streamlined operations and revenue growth makes them a standout choice for service-based and manufacturing businesses.

If you’re looking for flashy campaigns without substance, keep scrolling. But if you want a team that builds marketing systems designed to sell? TANK delivers.