TakeFortyTwo Review: A Breath of Fresh Air for B2B eCommerce

Running a B2B or hybrid eCommerce business is like juggling flaming torches while riding a unicycle—exciting, but one misstep and things can get messy. That’s where TakeFortyTwo comes in. After nearly two decades in the game, this Spain-based, fully remote agency promises to streamline the chaos of online selling with end-to-end expertise. But do they deliver? Here’s my take after diving into their world of 4-day workweeks, global talent, and partnerships with giants like Shopify and BigCommerce.

Why TakeFortyTwo Stands Out

1. Deep Industry Experience (Without the Corporate Fluff)

With roots dating back to 2006, TakeFortyTwo isn’t some fly-by-night operation. They’ve worked with over 300 clients across the US and UK, which means they’ve seen every eCommerce hiccup imaginable—from clunky checkout flows to CRM disasters. What I appreciate most is their no-nonsense approach. Instead of drowning clients in jargon, they focus on cutting through the noise and solving real problems.

That said, if you’re looking for a flashy, big-agency pitch deck, you won’t find it here. Their strength lies in execution, not PowerPoints.

2. A Truly Global (and Human-Centric) Team

TakeFortyTwo’s fully remote setup spans four countries and three continents, which means they bring diverse perspectives to the table. Plus, their 4-day workweek policy isn’t just a perk—it’s a statement. Happy, well-rested employees? That usually translates to sharper, more creative solutions for clients.

The only potential downside? Time zones. If you’re in the US and need instant replies at 3 AM your time, you might hit a slight delay. But in my experience, their responsiveness during standard working hours more than makes up for it.

3. End-to-End Solutions That Actually Scale

From setting up Shopify stores to integrating Mailchimp for seamless email marketing, TakeFortyTwo covers all the eCommerce bases. Their partnerships with platforms like BigCommerce and DotDigital mean they’re always working with best-in-class tools.

What impressed me most was their ability to tailor solutions for hybrid models (B2B + B2C). Many agencies specialize in one or the other, but TakeFortyTwo understands the nuances of selling to both businesses and consumers—without the usual headaches.

4. The "Good Vibes" Factor

Let’s be real—working with an agency should feel like a partnership, not a hostage negotiation. TakeFortyTwo’s Spain-based HQ (and their love for food, history, and chill energy) sets the tone for a more enjoyable collaboration. There’s something refreshing about a team that doesn’t take itself too seriously but still delivers serious results.

Pros & Cons at a Glance

👍 The Good Stuff

✔ 20 years of eCommerce wisdom – They’ve seen it all and know how to avoid common pitfalls.
✔ Global, remote team – Diverse talent without the overhead of a traditional agency.
✔ 4-day workweek culture – A team that’s well-rested and motivated.
✔ Strong platform partnerships – Shopify, BigCommerce, DotDigital, and more.
✔ Hybrid-model expertise – A rare find for businesses selling B2B and B2C.

👎 Minor Quibbles

✖ Not ideal for ultra-fast turnaround demands – Their work-life balance approach means they won’t burn the midnight oil for last-minute requests.
✖ Time zone considerations – If you need 24/7 availability, you might need to adjust expectations.

Final Thoughts: Who Should Work With TakeFortyTwo?

If you’re a B2B or hybrid eCommerce brand looking for a partner that combines deep expertise with a refreshingly human approach, TakeFortyTwo is a fantastic fit. They won’t overpromise or drown you in buzzwords—just solid, scalable solutions from a team that genuinely enjoys what they do.

Are they the right choice for every business? Probably not. If you need a 24/7 support hotline or a traditional 9-to-5 agency structure, you might want to look elsewhere. But if you value expertise, efficiency, and a little Spanish sunshine in your business dealings, they’re worth a serious look.