Stuntman PR Review: A Bold, Modern Approach to Public Relations

Introduction

Picture this: You’ve just launched a boutique hotel in New York City, and despite having a stunning space and top-notch service, you’re struggling to cut through the noise of a saturated market. Traditional PR strategies—press releases, media pitches, and generic influencer collaborations—just aren’t delivering the buzz you need. That’s where Stuntman PR comes in.

Founded in 2010 by veteran publicist Neil Alumkal, Stuntman PR is a full-service New York agency that thrives on bold, unconventional thinking. Specializing in hospitality, consumer goods, food & beverage, travel, and entertainment, they reject outdated PR playbooks in favor of high-impact, viral-worthy campaigns. If you’re looking for a team that blends Barnum-esque showmanship with modern digital strategy, Stuntman might be your answer.

What Sets Stuntman PR Apart?

1. Big Ideas, Bigger Impact

Stuntman’s philosophy is simple: PR shouldn’t be predictable. While many agencies rely on formulaic media outreach, Stuntman takes inspiration from publicity legends like P.T. Barnum and Edward Bernays—think stunts, experiential activations, and attention-grabbing storytelling.

For example, if you’re a restaurant trying to stand out, they might orchestrate a pop-up in an unexpected location or engineer a social media challenge that gets people talking. Their approach isn’t just about securing press—it’s about creating cultural moments.

2. Deep Industry Expertise

With a focus on hospitality, fashion, and consumer brands, Stuntman knows the ins and outs of what makes a story stick. They don’t just pitch journalists—they craft narratives that align with trends while still feeling fresh.

Their team’s experience in viral marketing means they understand how to leverage social media, influencers, and digital content to amplify traditional PR efforts. If you’re in food & beverage, for instance, they might partner with TikTok creators to spark a trend around your product.

3. Tailored, High-Energy Execution

One thing that stands out about Stuntman is their hands-on, creative execution. They don’t just strategize—they make things happen. Whether it’s securing high-profile event placements, guerrilla marketing tactics, or immersive brand experiences, they bring an entrepreneurial hustle to every campaign.

That said, their bold approach may not be for everyone. If you prefer low-key, by-the-books PR, their high-energy style might feel overwhelming. But if you’re looking for a team that pushes boundaries, they deliver.

Pros & Cons

Pros:

✔ Innovative, attention-grabbing campaigns – They don’t just follow trends; they create them.
✔ Strong industry focus – Particularly skilled in hospitality, food & beverage, and fashion.
✔ Viral marketing expertise – Knows how to blend traditional PR with digital buzz.
✔ Founder-led vision – Neil Alumkal’s experience brings a unique, hands-on perspective.

Cons:

✖ Not for conservative brands – If you prefer subtle PR, their approach might be too bold.
✖ NYC-centric – While they work with national brands, their local market expertise shines brightest in NYC.

Final Thoughts

Stuntman PR is one of the most exciting agencies in the game right now, especially if you’re in food, fashion, or hospitality. They bring a mix of old-school showmanship and new-school digital strategy, making them a standout choice for brands that want to break through the noise.

If you’re looking for a safe, traditional PR firm, this might not be the best fit. But if you want a team that thinks big, moves fast, and gets people talking, Stuntman PR is worth serious consideration.