Strausberg Group Review: A Full-Service Advertising Agency for Hospitality & Travel

Introduction

Strausberg Group is a full-service advertising agency specializing in the hospitality and travel industries. With 30+ years of experience, they offer 360-degree marketing solutions, from brand creation to ongoing campaign management. Their expertise spans hotels, tourism boards, restaurants, and real estate developers, ensuring high-ROI marketing strategies.

One standout feature is their data-driven approach—using QR codes with UTM tracking to measure campaign effectiveness. Clients report increased event attendance and tangible revenue growth thanks to their innovative tactics.

Pros & Cons of Strausberg Group

✅ Strengths

1. Measurable Marketing Success

Clients rave about Strausberg’s trackable campaigns, particularly in food and beverage events.

• "By utilizing QR codes with UTM tracking on our collateral pieces, we can see that our printed materials directly impact event attendance."
• Their data-backed strategies help clients refine marketing spend for higher ROI.

2. Reliable & Efficient Project Management

• "Strausberg Group always delivers on time and keeps projects on schedule."
• Their responsive communication (via email, messaging, or virtual meetings) ensures smooth collaboration.
• They act as a seamless extension of in-house teams, streamlining workflows.

3. Long-Term Partnership Approach

• "They’ve contributed not only to our creative success but also to our revenue goals."
• Clients appreciate their deep industry knowledge, making them trusted advisors rather than just vendors.

❌ Areas for Improvement

1. Proofing & Process Efficiency

• "We continue working with them on process improvements, including thorough proofing of drafts."
• Some clients note that minor errors slip through, requiring extra review rounds.

2. Customization for Smaller Clients

While they excel with large hospitality brands, some smaller businesses may find their services less tailored to budget constraints.

Final Verdict: Is Strausberg Group Worth It?

👍 Who Should Hire Them?

• Hotels, resorts, and tourism boards needing data-driven marketing.
• Brands looking for a long-term agency partner (not just a one-time vendor).
• Companies that value trackable ROI and seamless project execution.

👎 Who Might Look Elsewhere?

• Small businesses with limited budgets may need more scalable solutions.
• Brands that prefer ultra-fast turnarounds (while reliable, their process can involve multiple revisions).

The Bottom Line

Strausberg Group delivers measurable results with strong industry expertise, making them a top choice for hospitality marketing. While minor process tweaks could enhance efficiency, their strategic impact and client-centric approach earn high marks.

Rating: 4.5/5 ★★★★☆