Split Media STL Review: A Boutique Creative Powerhouse That Gets Branding Right

Introduction

Ever worked with a creative agency that treats your brand like just another project? You hand over a vision, and what comes back feels generic—like it could’ve been made for any business in your industry. That’s exactly the frustration I wanted to avoid when searching for a team to handle my company’s rebrand. Enter Split Media STL, a small but mighty collective of ex-agency pros who don’t just make content—they understand it.

From our first conversation, it was clear this wasn’t a one-size-fits-all shop. Their focus on strategic messaging and multi-platform storytelling stood out, and after collaborating on a video campaign and website redesign, I can confidently say their approach lives up to the hype.

What Makes Split Media STL Special

1. Strategic Branding That Feels Human

Many agencies slap together a logo and color palette and call it "branding." Split Media digs deeper. They asked questions I hadn’t even considered—like how our brand voice should adapt across social media vs. long-form video, or how subtle animations on our website could reinforce our core values. Their team’s ad agency background shines in their ability to align creative execution with business goals.

That said, if you’re looking for a quick, templated solution, their process might feel overly thorough. But for brands wanting cohesion across every touchpoint? It’s a game-changer.

2. Video Production with a Storyteller’s Touch

Their video work is where Split Media’s production-house roots are most obvious. A behind-the-scenes look at their process revealed meticulous attention to lighting, pacing, and emotional tone—far from the "shoot-and-edit" rush I’d experienced elsewhere. One standout: they repurposed our hero video into shorter social cuts before delivery, saving us weeks of back-and-forth.

Small critique? Their small-team structure means they might not handle massive, multi-location shoots in-house, but they’ve got a network of trusted freelancers for scale.

3. Web Design That Balishes Beauty and Function

Our new website wasn’t just pretty—it worked. Split Media treated UX like a storytelling tool, guiding visitors through a narrative while keeping load times lightning-fast. Their design choices (like custom micro-interactions) felt intentional, not just trendy.

Pros and Cons at a Glance

Strengths

• Message-first philosophy: Every asset serves a strategic purpose.
• Cross-platform fluency: Seamless adaptation of content for video, web, and social.
• Hands-on collaboration: Direct access to senior creatives, no junior-middleman shuffle.

Considerations

• Not the fastest turnaround: Their detail-oriented approach takes time.
• Niche appeal: Best for brands wanting a bespoke identity, not cookie-cutter templates.

Final Thoughts

Split Media STL is the antidote to impersonal, assembly-line creative shops. Their ability to weave branding, video, and design into a unified story is rare—especially from a team this lean. While their process isn’t for those in a hurry, the results speak for themselves: content that doesn’t just look good but means something.

If you’re tired of agencies that treat creativity as a checkbox exercise, these folks are worth a conversation. Just don’t be surprised if they challenge you to think harder about your brand than you ever have before.