Something Massive Review: A Boutique Agency with Big Impact

Introduction

Something Massive is a full-service independent advertising agency that specializes in digitally-led brand storytelling and innovative marketing strategies. Known for their agility and creativity, they work with challenger brands to carve out unique market positions, craft compelling campaigns, and measure success with precision. Their approach blends strategic thinking with hands-on execution, making them a go-to partner for brands looking to expand their digital footprint.

Pros & Cons: What Clients Say

Creativity & Strategic Thinking

Clients consistently praise Something Massive for their ability to turn vague briefs into high-impact campaigns. One client noted:

"Our brief wasn’t very detailed, but they came back with a significant idea that they executed well."

Another highlighted their knack for innovation:

"They helped us expand to Twitch, a platform we’d never used before, and the campaign drove a 10% increase in ratings."

Key Strengths:
✔ Exceptional at brainstorming fresh, executable ideas
✔ Skilled in blending traditional and digital marketing
✔ Strong in influencer and platform diversification

Project Management & Communication

Most clients appreciate Something Massive’s proactive updates, though some found them excessive:

"They continuously updated us—sometimes more than we wanted—but it ensured we were always in the loop."

However, one client mentioned occasional delays:

"I sometimes had to follow up to get things done on time."

Key Takeaways:
✔ Transparent and frequent communication (Trello, Zoom, reports)
✔ Could improve on deadline adherence in some cases

Impact & Measurable Results

Clients reported tangible business growth, from SEO improvements to audience expansion:

"Our SERP ranking jumped from 25 to top 15 thanks to their content strategy."
"The Twitch campaign reached 10,000+ viewers and boosted our ratings."

Notable Outcomes:
✔ Higher search rankings (60+ recipes driving traffic)
✔ Successful entry into new platforms (e.g., Twitch)
✔ Industry-leading CTRs in ad campaigns

Areas for Improvement

While feedback is overwhelmingly positive, a few clients suggested:

• Fewer updates: Some felt overwhelmed by constant communication.
• Better timeline management: Occasional delays required client follow-ups.
• Saying "no" more often: A client noted the team could push back on unrealistic requests.

Final Verdict

Strengths:

• Boutique feel with big-agency creativity – Direct access to principals and senior talent.
• Data-driven results – Proven success in SEO, influencer marketing, and cross-platform campaigns.
• Flexible and collaborative – Willing to pivot and take on last-minute changes.

Weaknesses:

• Communication overload for some clients.
• Occasional delays in project delivery.

Who Should Hire Them?
Something Massive is ideal for challenger brands and mid-sized companies looking for:
✔ Out-of-the-box digital strategies
✔ Hands-on, senior-level involvement
✔ Campaigns blending creativity and analytics

Rating: 4.5/5
A standout agency for brands ready to think differently—just be clear about timelines upfront.