Small Giants Review: A Marketing Partner That Actually Gets the Construction Industry

Running a business in the design, construction, or commercial real estate space is tough. Between managing projects, handling clients, and keeping up with industry trends, marketing often takes a backseat—until you realize your pipeline is drying up. That’s where Small Giants comes in.

This boutique marketing firm specializes in helping companies like ours stand out in a crowded market. Unlike generic agencies that slap together templated strategies, Small Giants dives deep into the unique challenges of our industry. After working with them, I can confidently say they’re a rare find—a team that combines expertise with genuine passion for construction and real estate marketing.

Tailored Strategies That Actually Work

One of the biggest frustrations with marketing agencies is the cookie-cutter approach. Small Giants doesn’t do that. From day one, they took the time to understand our business model, target audience, and pain points before crafting a strategy.

• Custom marketing plans – They didn’t just hand us a pre-made checklist. Instead, they built a roadmap based on our specific goals, whether it was lead generation, brand awareness, or refining our digital presence.
• Industry-specific insights – Their team has real experience in construction and real estate, so they get the nuances—like how long sales cycles can be or why referrals matter more in this space.
• Measurable results – No vague promises here. They set clear KPIs and adjusted tactics based on performance, which kept us from wasting budget on ineffective campaigns.

Training That Elevates Your Team

Beyond marketing strategy, Small Giants offers something many agencies overlook: training. If your sales team struggles with presentations or your leadership isn’t sure how to leverage social media, they step in with hands-on coaching.

• Presentation skills workshops – They helped our team refine pitches, making them more engaging and persuasive.
• Internal marketing alignment – Instead of just handling everything themselves, they empowered our staff to execute better, which improved consistency across the board.

A Few Minor Considerations

While Small Giants delivers where it counts, there are a couple of things to keep in mind:

• Boutique = Limited Bandwidth – They’re not a massive agency, so if you need an army of marketers overnight, they might not be the fastest option.
• Niche Focus – If you’re outside construction or real estate, they may not be the best fit—but for those industries, their expertise is unmatched.

Final Thoughts

Small Giants is the kind of partner you wish you’d found sooner. They don’t just do marketing—they understand the challenges of the construction and real estate world and craft solutions that actually move the needle. If you’re tired of generic agencies and want a team that’s as invested in your success as you are, they’re worth a conversation.