SHIFT – Communication Supply Chain Solutions Review: Streamlining Marketing & Brand Communication

Introduction

SHIFT is a channel marketing agency that specializes in optimizing communication between manufacturers, distributors, retailers, and consumers. Established in 1968 as a printing company, SHIFT has evolved into a full-service marketing and technology solutions provider, working with Fortune 500 companies across industries like agriculture, automotive, and education.

Their services include:
✔ Digital asset management
✔ Marketing collateral production
✔ Brand communication optimization
✔ Project management & workflow automation

By acting as an extension of your team, SHIFT helps businesses reduce time-to-market, improve efficiency, and maintain brand consistency.

Pros & Cons of SHIFT – Based on Customer Feedback

1. Speed & Efficiency

✅ Pro: Customers consistently praise SHIFT for drastically reducing editing and production time. One client noted:

"We were able to reduce the speed of editing to market for our sales and marketing collateral. SHIFT provided a scalable digital asset management process to ensure accuracy and design excellence."

This efficiency allows businesses to focus on growth initiatives rather than getting bogged down in marketing workflows.

❌ Con: While no major complaints were found, some businesses might need even faster turnaround times for urgent projects. However, SHIFT’s structured processes usually mitigate delays.

2. Project Management Excellence

✅ Pro: SHIFT’s project management is frequently described as "second to none." A long-time client shared:

"In almost 20 years of vendor management, SHIFT’s team didn’t feel like a third-party vendor—they were part of our trusted internal team."

Clients appreciate their clear communication, on-time delivery, and budget adherence, making them a reliable long-term partner.

❌ Con: Some businesses might prefer more frequent check-ins, but SHIFT’s structured approach ensures transparency without unnecessary meetings.

3. Team Collaboration & Expertise

✅ Pro: SHIFT’s people-first approach stands out. A satisfied customer said:

"The SHIFT team is the best partner I've experienced in 20 years. They take time to understand your needs and overdeliver on every project."

Their ability to integrate seamlessly with client teams makes them feel like an in-house extension rather than an external vendor.

❌ Con: No significant drawbacks were mentioned—clients overwhelmingly describe SHIFT’s team as highly professional and responsive.

4. Digital Asset Management & Brand Consistency

✅ Pro: SHIFT’s digital asset management solutions help businesses maintain brand integrity while scaling operations. Clients highlight:

"They provided a scalable process to ensure accuracy and graphic design excellence."

This is especially valuable for large enterprises with complex marketing needs.

❌ Con: Some companies might need more customization in their DAM solutions, but SHIFT tailors its services to client specifications.

Final Verdict: Is SHIFT Worth It?

Strengths:

✔ Exceptional project management (on-time, on-budget)
✔ Seamless team integration (feels like an in-house partner)
✔ Efficiency & speed (reduces marketing bottlenecks)
✔ Strong digital asset management (ensures brand consistency)

Potential Weaknesses:

❌ May require adjustment for companies needing ultra-fast turnarounds
❌ Customization needs may vary by business

Conclusion:

Based on customer feedback, SHIFT excels as a marketing and communication partner, particularly for large enterprises and Fortune 500 brands. Their people-first approach, efficiency, and project management skills make them a top-tier choice for businesses looking to streamline marketing workflows.

Final Rating: ⭐⭐⭐⭐⭐ (5/5) – Highly recommended for companies needing scalable, efficient, and collaborative marketing solutions.