Sequel Communications Review: A Story of Human-Centric Branding

There’s something refreshing about working with a communications agency that doesn’t just push messages but crafts narratives—ones that actually resonate. That’s the impression I got from Sequel, the bi-coastal PR and marketing firm that evolved from THINK, a legacy agency with over two decades of shaping cultural conversations.

Specializing in fashion, hospitality, beauty, and wellness, Sequel positions itself as a bridge between brands and their audiences, emphasizing human connection over transactional marketing. After seeing their work with names like W Hotels, Levi’s, and Free People, I was curious: does their approach live up to the hype?

Thoughtful Strategy, Not Just Noise

One of Sequel’s standout traits is their philosophy: "We think before we act, and we act before others think." It’s not just a tagline—it reflects in their work. Unlike agencies that chase trends blindly, they take a more deliberate approach, ensuring campaigns align with a brand’s core identity.

Their expertise spans media relations, influencer partnerships, digital strategy, and immersive events, but what stood out was their ability to blend these seamlessly. For example, when working with hospitality brands like JW Marriott, they don’t just secure press placements—they create experiences that amplify the brand’s story.

Agency with a Pulse on Culture

Sequel’s leadership—Elaine Drebot-Hutchins and Tracey Manner—brings a mix of heritage and innovation. Having roots in THINK means they understand the evolution of PR, yet they’re not stuck in old-school tactics. Their work with emerging brands (like Moose Knuckles) alongside legacy names (Levi’s, Chico’s) shows versatility.

Their celebrity and influencer management isn’t just about big names—it’s about the right names. They seem to prioritize authenticity over vanity metrics, which is crucial in today’s oversaturated influencer landscape.

Where There’s Room to Grow

No agency is perfect, and if I had to nitpick, I’d say Sequel’s boutique nature might mean they’re selective with clients. That’s not necessarily a bad thing—it ensures focus—but brands looking for a massive, impersonal PR machine might find them too hands-on.

Additionally, while their affiliate marketing and strategic partnerships are strong, I’d love to see more case studies breaking down their ROI in these areas. Their website hints at success, but deeper insights would reinforce their value.

Final Thoughts

Sequel lives up to its promise of bringing marketing back to human connection. They’re not just selling services; they’re crafting stories that stick. If you’re a brand—whether established or emerging—that values thoughtful, culturally attuned PR, they’re worth a conversation.

Pros:
✔ Deep industry expertise in fashion, hospitality, and beauty
✔ Strategic, not reactive—campaigns feel intentional
✔ Strong influencer and celebrity connections with an authentic approach
✔ Heritage agency roots with modern adaptability

Cons:
✖ Might be too boutique for brands wanting a sprawling agency
✖ More transparency on ROI in digital/affiliate efforts would be helpful

At the end of the day, Sequel isn’t just another PR firm—they’re storytellers who understand that the best marketing doesn’t feel like marketing at all.