Send2Press Review: A Reliable Partner for Press Release Success

Introduction

Picture this: You’ve just launched a new product, and you’re eager to get the word out. You know press releases are key, but writing one that grabs attention—and actually gets picked up by media—feels like a daunting task. That’s where Send2Press Newswire comes in. As a service of Neotrope, a PR and marketing company with roots dating back to 1983, Send2Press has been helping businesses like mine craft and distribute press releases effectively since 1997.

What sets them apart? Affordable pricing, targeted distribution, and a team that understands how to optimize releases for both media pickup and SEO. After using their services, I can confidently say they’re a solid choice for small businesses and startups looking to amplify their reach without breaking the bank.

Press Release Writing: Professional and Polished

One of the biggest hurdles in PR is crafting a press release that doesn’t sound like a sales pitch but still conveys excitement. Send2Press offers press release writing services, and I was impressed with how they transformed my rough draft into something media-ready. Their writers have a knack for balancing professionalism with engaging storytelling—something that’s crucial when trying to stand out in a journalist’s inbox.

While I didn’t use their full writing service (I submitted my own draft for distribution), their portfolio and samples show a clear understanding of AP style and what editors look for. If you’re not confident in your writing skills, this is a huge plus.

Targeted Distribution: Getting Your News in Front of the Right Eyes

Sending a press release into the void is pointless—what matters is reaching journalists, bloggers, and industry influencers who care about your niche. Send2Press offers targeted news distribution, and their network includes major outlets, trade publications, and online news platforms.

I appreciated their transparency about where my release would go. Unlike some services that promise "thousands of outlets" but deliver questionable placements, Send2Press focuses on quality over quantity. My release appeared in relevant industry feeds and even got picked up by a few smaller blogs—exactly the kind of traction I was hoping for.

SEO & E-Marketing: Boosting Visibility Beyond Media

A well-optimized press release doesn’t just land in journalists’ inboxes—it also helps with search engine visibility. Send2Press includes SEO enhancements in their distribution, ensuring my release had keyword-rich formatting and backlink opportunities.

They also offer e-marketing services, though I didn’t use this feature. For businesses running full-scale digital campaigns, this could be a valuable add-on to amplify reach even further.

Pricing: Affordable Without Sacrificing Quality

PR services can get expensive fast, but Send2Press keeps costs reasonable. They’re not the absolute cheapest option out there, but the value for money is strong—especially considering their long-standing reputation (they were even named to the Inc. 5000 in 2009).

For startups or solopreneurs, they offer different tiers, so you’re not forced into a one-size-fits-all package. That said, if you’re on a shoestring budget, you might need to prioritize which features matter most to you.

Pros & Cons

Pros:

✔ Experienced team – Decades in PR and marketing mean they know what works.
✔ Targeted distribution – No spammy, irrelevant placements.
✔ SEO-friendly – Helps with long-term online visibility.
✔ Affordable – Competitive pricing for small businesses.
✔ BBB Accredited – Adds an extra layer of trust.

Cons:

✖ Not the cheapest – Budget options exist, but quality may vary.
✖ Limited add-ons – Some competitors offer more bundled services.

Final Thoughts

If you need a no-nonsense, reliable press release service, Send2Press is a great choice. They don’t overpromise, but they deliver solid results—whether you need help writing a release or getting it in front of the right audience. Their longevity in the industry (and BBB accreditation) gives me confidence in recommending them to other business owners.

Would I use them again? Absolutely. They made the process smooth, and the results spoke for themselves.

For more details, check out their site: Send2Press.com