Scratch Marketing + Media Review: A Growth Partner That Actually Gets Tech

Introduction

Picture this: You’ve built an incredible B2B tech solution—maybe it’s AI-driven healthcare analytics or a breakthrough in clean energy—but despite its potential, your message isn’t cutting through the noise. That’s where Scratch Marketing + Media comes in.

I’ve worked with my fair share of marketing agencies, but Scratch stands out as a true co-pilot for growth, not just another vendor. They specialize in helping innovation-driven companies—especially in tech, health tech, and climate tech—accelerate adoption through smart, integrated campaigns. Here’s what my experience was like.

What Makes Scratch Different

1. They Speak "Tech" Fluently

Most marketing agencies nod along when you explain your product, but Scratch gets it. Their team understands the nuances of B2B tech, from regulatory hurdles in health tech to the storytelling challenges of climate innovation. They don’t just slap generic strategies on your business—they tailor campaigns that align with how your industry thinks and buys.

2. Multi-Channel, But Never Scattered

Scratch’s "integrated approach" isn’t just jargon. They weave together PR, demand gen, and sales enablement so seamlessly that it feels like one cohesive growth engine. For example, they helped us turn a technical whitepaper into a LinkedIn thought-leadership series, a webinar, and targeted sales outreach—all reinforcing the same message.

3. Nimble Without Sacrificing Depth

Some "agile" agencies cut corners; Scratch moves fast but doesn’t skip strategy. They’re quick to pivot (crucial for startups racing against funding cycles) but still invest time in understanding your audience. Their "test, learn, optimize" mindset meant we avoided costly, one-size-fits-all campaigns.

Minor Hiccups (Because No Partner Is Perfect)

• Not for Budget-Conscious Bootstrappers: Scratch delivers high-value work, but they’re priced for companies ready to scale, not pre-seed startups counting every penny.
• Hands-On Leadership Required: They’re collaborative, which means you’ll need to provide clear feedback and access to your team. If you want a "set it and forget it" agency, this isn’t it.

Pros and Cons at a Glance

Pros:
✔️ Deep expertise in B2B tech, health tech, and climate tech
✔️ Integrates PR, marketing, and sales comms for consistent messaging
✔️ Adapts quickly to market shifts without losing strategic focus
✔️ Acts as a true extension of your team ("co-pilot" is apt)

Cons:
❌ Premium pricing may exclude very early-stage companies
❌ Requires active client involvement (not a con if you’re hands-on!)

Final Thoughts

Scratch Marketing + Media is the rare partner that balances speed with substance. If you’re a tech-driven company tired of agencies that treat you like another SaaS template, they’re worth a conversation. Just come prepared to collaborate—their best results happen when you’re in the cockpit with them.