RUN Agency Review: Elevating Sports Marketing in the Hispanic Market

Picture this: You're a sports league or talent trying to break into the booming US Hispanic market or expand across Latin America. The potential is massive, but the cultural nuances, media landscape, and fan engagement strategies feel like a maze. That’s where RUN Agency comes in—a Miami-based powerhouse with deep roots in sports marketing and a team stacked with veterans from ESPN and FOX Sports.

Having worked with RUN on a recent campaign, I can confidently say they bring a rare blend of industry expertise, cultural fluency, and creative firepower to the table. Here’s a closer look at what makes them stand out.

Deep Industry Expertise

RUN’s team isn’t just familiar with sports marketing—they’ve lived it. With staff hailing from ESPN and FOX Sports, they understand the inner workings of major sports networks, sponsorships, and fan engagement strategies. Their 15+ years of experience mean they’ve seen trends come and go, allowing them to craft campaigns that resonate rather than just chase fleeting hype.

One thing that impressed me was their ability to navigate both traditional media (TV, radio) and digital platforms seamlessly. They don’t just throw content at the wall—they know where and how to place it for maximum impact.

Cultural Fluency in the Hispanic Market

Marketing to Hispanic audiences isn’t just about translating content—it’s about understanding regional preferences, dialects, and fan behaviors. RUN’s presence in Miami, Buenos Aires, and Mexico City gives them a real edge here.

For example, a campaign targeting Mexican soccer fans might lean into local rivalries and broadcast personalities, while one for Argentine audiences could tap into the country’s deep passion for club loyalty. RUN gets these nuances and tailors strategies accordingly.

Full-Service Marketing Management

From sponsorship activations to talent branding and broadcast promotions, RUN covers the full spectrum of sports marketing. They don’t just hand you a strategy and disappear—they execute, optimize, and measure results.

Their approach is collaborative, which I appreciated. Instead of dictating a rigid plan, they worked closely with our team to refine messaging and adjust tactics based on real-time engagement data.

Minor Areas for Improvement

No agency is perfect, and while RUN delivers on most fronts, there are a couple of things to note:

• Pricing Transparency: While their services are high-value, initial cost discussions could be clearer. Some smaller leagues or independent talents might need more flexible pricing tiers.
• Response Times: During peak seasons (like major tournaments), communication can slow down slightly—likely due to high demand.

Final Thoughts

If you’re looking for a sports marketing agency that truly understands the Hispanic and Latin American markets, RUN Agency is a strong contender. Their ESPN/FOX Sports pedigree, regional expertise, and hands-on execution make them a reliable partner for clubs, leagues, and broadcasters aiming to grow their presence.

Would I work with them again? Absolutely—especially for campaigns where cultural relevance and media savvy are non-negotiable.