Roswell NYC Review: A Full-Service eCommerce Powerhouse

Introduction

Roswell NYC is a full-service eCommerce agency specializing in Shopify Plus and Klaviyo marketing, with a laser focus on growth-driven strategies. Their expertise spans creative design, tech solutions, and performance marketing, helping brands scale through custom development, email/SMS automation, CRO, SEO, and paid media.

With a portfolio of 75+ merchants generating $250M+ in annual GMV, Roswell serves industries like beauty, fashion, luxury, and CPG. Their approach blends data-driven decision-making with brand storytelling, ensuring measurable improvements in LTV, AOV, and conversion rates.

Pros & Cons: What Clients Say

1. Strategic Expertise & Business Growth

✅ Deep Industry Knowledge – Clients praise Roswell’s ability to immerse themselves in brand identity, adapting strategies to fit unique business needs. One client noted:

"They’ve mastered our brand voice, products, and market trends—always recommending cutting-edge email/SMS tactics."

✅ Proven Revenue Impact – Multiple reviews highlight double-digit KPI improvements:

"Since partnering with Roswell, we’ve seen jumps in AOV, retention, and profitability—their work directly fuels our growth."

❌ Room for Creative Push – Some clients wished for bolder content inspiration:

"We’d love more examples of innovative campaigns from other brands to further elevate our own."

2. Project Management & Flexibility

✅ Agile & Responsive – Roswell’s adaptability stands out:

"They’ve jumped on 1 a.m. calls to meet deadlines. Their ‘all hands on deck’ attitude is unmatched."

✅ Transparent Communication – Clients appreciate detailed reporting via Basecamp/Asana and real-time Slack updates.

❌ Optimistic Timelines – A few noted compressed testing phases:

"We sometimes rush UAT due to tight schedules—wish buffers were built in."

3. Technical Execution & Shopify Mastery

✅ Flawless QA & Development – Roswell’s Shopify Plus expertise earns rave reviews:

"Their deliverables are near-perfect—bugs are rare, and their integrations are seamless."

✅ Valuable Partnerships – They connect clients with trusted third-party tools, enhancing tech stacks.

❌ Pricing – A minor gripe:

"Their rates are premium (justified, but bulk-hour discounts help)."

Final Verdict: Who Should Hire Roswell NYC?

Strengths:
✔ Growth-focused strategies with measurable ROI.
✔ Exceptional Shopify/Klaviyo proficiency.
✔ Hyper-responsive team willing to go the extra mile.

Considerations:

• Budget for premium pricing (though ROI justifies cost).
• Advocate for longer UAT periods during scoping.

The Bottom Line: Roswell NYC is a top-tier partner for scaling eCommerce brands, especially those on Shopify Plus. Their blend of technical rigor, creative insight, and relentless client focus makes them a standout—just be clear about timelines and budget upfront.

"They don’t just meet expectations—they redefine them."