Roop & Co. Review: A Strategic Communications Partner That Delivers

When you're running a business, managing your brand’s reputation and investor relations can feel like juggling flaming torches—exciting but risky. That’s where a trusted communications agency like Roop & Co. comes in. Founded in 1996, this firm specializes in public relations, investor relations, and graphic design, all while keeping strategy at the forefront.

After working with them on a recent campaign, I was impressed by their ability to blend creativity with precision. Here’s a closer look at what makes them stand out—and where there’s room for slight improvement.

Strategic, Tailored Communication

One of Roop & Co.’s biggest strengths is their strategic approach. They don’t just throw ideas at the wall to see what sticks—they take the time to understand your business, your goals, and your audience before crafting a customized communications plan.

Their value-driven counsel means they’re not just executing tasks; they’re thinking critically about what will actually move the needle for your brand. Whether it’s shaping a PR narrative or refining investor messaging, they bring a level of thought leadership that’s rare in agencies that just churn out templated solutions.

High-Quality Execution

A strategy is only as good as its execution, and Roop & Co. delivers on that front. Their graphic design work is polished and professional—no cookie-cutter templates here. Whether it’s an annual report, a press kit, or digital assets, the attention to detail is evident.

Their public relations team is equally sharp. They know how to craft compelling stories that resonate with media outlets, and they don’t just rely on press releases—they build relationships. That said, if you’re looking for rapid-fire, viral PR stunts, they might not be the first choice. Their approach is more measured and reputation-focused, which works well for established businesses but may feel slow for startups craving overnight buzz.

Accountability & Client-Centric Approach

One thing I really appreciated was their commitment to accountability. They don’t disappear after the initial strategy session—they stay engaged, track results, and adjust as needed. You’re not just another client in their portfolio; they genuinely aim to exceed expectations.

That said, because they prioritize high-touch service, they may not be the most budget-friendly option for very small businesses. Their expertise comes at a premium, but for companies that need long-term, strategic communications support, the investment is justified.

Pros:

✔ Strategic, tailored approach—no one-size-fits-all solutions
✔ High-quality design and PR execution—polished and professional
✔ Strong investor relations expertise—great for publicly traded or growth-stage companies
✔ Accountability and follow-through—they don’t just set and forget

Cons:

✖ Higher price point—best suited for businesses with established budgets
✖ Not a "viral PR" shop—if you need overnight fame, they may not be the fastest route

Final Thoughts

Roop & Co. is a reliable, strategic partner for businesses that need more than just flashy PR—they’re ideal for companies looking for long-term brand credibility and investor confidence. Their commitment to customized, high-impact communication makes them a standout, even if they’re not the cheapest or trendiest option.

If you’re serious about shaping your brand’s narrative with precision and professionalism, they’re absolutely worth considering.