Roger That Review: A Brand & Website Rescue Mission for the Self-Conscious Entrepreneur

Ever cringe a little when someone asks for your website? Or worse—do you find yourself apologizing for your outdated branding before handing over your business card? If that sounds familiar, you’re not alone. Many businesses outgrow their DIY logos or templated websites, but few have the time (or patience) for a months-long redesign. That’s where Roger That comes in—a branding and web design studio promising credibility, clarity, and speed with their signature Brand Sprint™.

I decided to put them to the test after my own brand started feeling more "early-2000s garage startup" than "modern, trustworthy business." Here’s how it went.

The Roger That Difference: Fast, Focused, and Fearless

1. The Brand Sprint™: No Fluff, Just Results

Roger That’s 3–6 week timeline isn’t just a sales pitch—it’s a structured process that forces clarity. Unlike traditional agencies that drag projects out with endless revisions, their Brand Sprint™ is a laser-focused approach to defining your brand’s essence, visuals, and messaging.

• Week 1: Deep-dive discovery (no vague questionnaires—actual conversations).
• Week 2–4: Design and development in iterative sprints.
• Week 5–6: Refinement and launch.

The speed doesn’t sacrifice quality; it eliminates indecision. For me, this meant no agonizing over 50 shades of blue—just a confident, cohesive brand that actually resonated with my audience.

2. Instant Credibility (No Magic Required)

Roger That’s tagline—"brands that attract the right customer"—isn’t just lip service. Their designs are clean, professional, and intentional. My old site looked like a patchwork of trends; the new one feels like a tailored suit.

Key strengths:

• Strategic simplicity—no overcrowded layouts or confusing navigation.
• Mobile-first approach (because nobody tolerates a janky phone experience anymore).
• Copy that converts—no corporate jargon, just clear, compelling messaging.

3. No Identity Crisis Here

If your current brand feels like it’s trying to be everything to everyone (and failing), Roger That’s team helps narrow your focus. They don’t just make things look good—they ensure your brand communicates the right values.

For me, this meant:

• A defined visual identity (colors, fonts, and a logo that didn’t look clip-art).
• A website that actually guided visitors toward action (goodbye, 90% bounce rate).
• Confidence to stop apologizing for my business cards.

Pros & Cons: The Honest Breakdown

👍 The Wins

• Speed without sacrifice—3–6 weeks is fast for a full brand + website.
• No identity crisis—they help you articulate what makes you unique.
• Professional polish—no more looking like a side hustle.
• Clear ROI—my inquiry quality improved almost immediately.

👎 The Considerations

• Not for the indecisive—the sprint model requires quick, confident feedback.
• Premium investment—not the cheapest, but far from the most expensive (you’re paying for speed and expertise).
• Limited customization—if you want a 100-page custom e-commerce beast, this might not be the fit.

Final Verdict: A Lifeline for Brands Playing Small

Roger That isn’t just another design agency—it’s a branding intervention for businesses stuck in a rut. If you’re tired of your brand feeling like an afterthought (or worse, a liability), their sprint model delivers a shockingly fast upgrade.

Yes, you’ll need to trust the process and make decisions quickly. But if you’re ready to stop apologizing for your business and start attracting the right customers? Roger That might just be your answer.