Ridings Design Review: A Graphic Design Studio That Brings Brands to Life

Introduction

Picture this: You’re launching a new business or rebranding an existing one, and you need a logo that doesn’t just look good—it means something. It should capture your vision, resonate with your audience, and stand the test of time. That’s where Ridings Design comes in. Founded in 1991 by Scott Ridings, this graphic design studio specializes in crafting compelling brand identities, from logos to full marketing campaigns. With clients ranging from Mobil Oil Corporation to small non-profits, Ridings Design has built a reputation for strong conceptual thinking and polished execution.

After working with them on a recent project, I can confidently say they deliver more than just pretty visuals—they create impactful design. Here’s a closer look at what makes Ridings Design stand out.

Conceptual Strength & Creativity

One of the first things that struck me about Ridings Design was their ability to think beyond aesthetics. Scott Ridings doesn’t just design logos; he crafts brand stories. During our initial consultation, he asked thoughtful questions about my business’s mission, audience, and long-term goals. The concepts he presented weren’t just variations of the same idea—they were distinct, strategic, and rooted in strong visual communication principles.

For a small business like mine, this level of conceptual depth was invaluable. Instead of getting a generic logo, I ended up with a mark that felt authentic to my brand. It’s clear that Ridings Design thrives on solving creative challenges, whether for a Fortune 500 company or a local non-profit.

Professionalism & Collaboration

Working with a designer can sometimes feel like handing over creative control, but Scott made the process collaborative. He provided clear timelines, kept communication open, and was receptive to feedback without losing sight of the project’s strategic goals. There was no “my way or the highway” attitude—just a genuine effort to refine ideas until they aligned with my vision.

That said, if you’re looking for ultra-fast turnaround times, Ridings Design might not be the speediest option. Quality takes time, and Scott prioritizes getting the details right over rushing a project out the door. For me, the trade-off was worth it, but it’s something to consider if you’re on a tight deadline.

Versatility & Experience

Few design studios can claim experience with clients as diverse as Mobil Oil and small non-profits, but Ridings Design has that range. Whether you need a sleek corporate identity or a warm, community-focused brand, they adapt their style without losing their signature polish.

I also appreciated their understanding of how design translates across different mediums—from business cards to digital marketing. Some designers excel in print but struggle with digital, or vice versa, but Ridings Design ensures consistency across all touchpoints.

Pros & Cons at a Glance

Pros:

✔ Strategic thinking – Designs are rooted in brand storytelling, not just trends.
✔ Strong collaboration – Open communication and willingness to refine ideas.
✔ Broad industry experience – Works with both large corporations and small organizations.
✔ Versatile execution – Designs that work across print, digital, and beyond.

Cons:

✖ Not the fastest turnaround – If you need rush work, this might not be the best fit.
✖ May be pricey for startups – High-quality design comes at a premium.

Final Thoughts

Ridings Design isn’t just another graphic design studio—it’s a partner in shaping your brand’s identity. Scott Ridings brings decades of expertise, a sharp creative eye, and a collaborative approach that makes the design process feel purposeful. While they may not be the cheapest or quickest option, the value lies in their ability to create designs that last.

If you’re looking for a logo or brand identity that’s more than just decoration—something that truly communicates your business’s essence—Ridings Design is a fantastic choice.