RicketyRoo Inc Review: A Custom Approach to Digital Marketing

Introduction

As a small business owner, I know how overwhelming digital marketing can be. Between SEO, social media, and paid ads, it’s easy to feel lost in the noise. That’s why I was intrigued when I stumbled upon RicketyRoo Inc, a boutique internet marketing agency that’s been helping small and medium businesses since 2009. Unlike cookie-cutter agencies, they don’t push pre-packaged solutions—instead, they tailor their services to fit each client’s unique needs.

After working with them for several months, here’s my honest take on what they do well—and where there’s room for improvement.

Customized Strategy (No One-Size-Fits-All Here)

One of the biggest frustrations with digital marketing agencies is their rigid pricing tiers. RicketyRoo stands out by offering fully customized solutions—no forced bundles or unnecessary add-ons. When I reached out, they took the time to understand my business goals before suggesting a strategy that blended local SEO, PPC ads, and content marketing.

Their flexibility was refreshing. Instead of pushing services I didn’t need, they built a plan around my budget and priorities. That said, if you’re looking for instant pricing upfront, their quote-based model might require a little patience—but in my case, the wait was worth it.

Local SEO That Actually Works

Since local visibility was my top priority, RicketyRoo focused heavily on optimizing my Google My Business profile, building local citations, and refining my on-page SEO. Within a few months, my business started ranking higher for key local searches, and I noticed a steady uptick in foot traffic.

Their approach wasn’t just about quick fixes—they educated me on long-term best practices, like maintaining consistent NAP (Name, Address, Phone) info across directories. The only hiccup? Some of the reporting metrics took a bit of deciphering at first, but their team was always available to break things down when I had questions.

PPC & Social Media: Targeted, Not Scattershot

I’ve wasted money on generic ad campaigns before, so I appreciated RicketyRoo’s data-driven approach to PPC and social media. They didn’t just set up ads and walk away—they continuously tweaked targeting based on performance. My Facebook ad ROI improved, and their Google Ads strategy focused on high-intent keywords rather than vanity metrics.

That said, if you’re a complete beginner, you might need a crash course on ad terminology. While they explain things clearly, the learning curve for paid advertising can still feel steep without prior experience.

Website Design: Functional Over Flashy

My outdated website was due for a refresh, and RicketyRoo’s designers delivered a clean, mobile-friendly site that prioritized conversions over bells and whistles. They kept my branding intact while improving navigation and load speed—critical for local SEO.

If you’re expecting ultra-sleek, cutting-edge design, this might not be the agency for avant-garde visuals. But for small businesses that need a practical, high-performing site, they hit the mark.

Pros & Cons at a Glance

Strengths

✔ Truly customized strategies—no forced packages
✔ Effective local SEO with tangible results
✔ Transparent, adaptive PPC management
✔ Helpful, patient team (great for beginners)
✔ No-nonsense website design focused on usability

Considerations

➔ No instant pricing—requires a consultation
➔ Reports can be technical (but they’ll explain)
➔ Designs lean functional—not overly artistic

Final Thoughts

RicketyRoo Inc won me over with their hands-on, tailored approach. They don’t just throw services at you—they listen, strategize, and adjust based on what works. While their process isn’t the fastest (custom solutions take time), the results spoke for themselves.

If you’re a small business owner tired of generic marketing pitches, they’re worth a conversation. Just be ready to collaborate—their best work happens when clients are engaged in the process.