REQ Digital Marketing & Communications Agency Review: Pros, Cons & Customer Feedback

Introduction

REQ is an award-winning digital marketing and communications agency specializing in brand strategy, PR, social media, SEO, and content marketing. With offices in Washington, DC, New York, San Diego, Las Vegas, and San Francisco, REQ serves global clients in technology, healthcare, finance, real estate, and government sectors.

The agency has been recognized by Adweek 100, Inc. 500, and Deloitte Fast 500 for rapid growth and excellence. Clients praise REQ for strategic thinking, high-quality content, and measurable results—but is it the right fit for your business?

Let’s dive into real customer experiences to uncover the strengths, weaknesses, and key takeaways from working with REQ.

Pros of Working with REQ

1. Exceptional PR & Media Placements

REQ excels in earned media, thought leadership, and award submissions. Clients report:

• "REQ doubled our media reach and secured high-profile placements in Forbes, Federal News Network, and more."
• "They helped us win 50% of the awards we submitted—far exceeding expectations."
• "Their PR strategies elevated our brand from boutique to national recognition."

2. Strategic Content & Thought Leadership

REQ’s content marketing and SEO expertise drives traffic and engagement:

• "They write persuasive, high-quality content that aligns with our brand voice."
• "Our organic traffic increased by 300% after their website optimizations."
• "Their thought leadership articles position us as industry experts."

3. Strong Project Management & Communication

Clients appreciate REQ’s organization, transparency, and responsiveness:

• "They never miss deadlines and proactively keep us on track."
• "Weekly reports, Slack updates, and flexible meetings ensure smooth collaboration."
• "They act like an extension of our team, not just a vendor."

4. Deep Industry Expertise

REQ understands complex industries like cybersecurity, government tech, and healthcare:

• "They grasped our technical messaging quickly and pitched it effectively."
• "Their knowledge of federal contracting helped us land key media placements."
• "They adapt strategies based on market trends and competitor insights."

5. Measurable Business Impact

Clients see tangible ROI from REQ’s campaigns:

• "Our lead generation CTR increased by 30%."
• "Website conversions rose by 200% after their optimizations."
• "Social media engagement grew by 85% under their management."

Cons & Areas for Improvement

1. Reports Could Be More Data-Driven

Some clients wanted deeper analytics and faster report delivery:

• "Quarterly reports sometimes arrive late, making stakeholder reviews rushed."
• "More detailed performance breakdowns would help justify budgets."

2. Creative Design Could Be Stronger

A few reviewers noted:

• "Their web development team isn’t as strong as their PR/content team."
• "We missed having a dedicated designer who fully understood our brand aesthetic."

3. Time Zone Challenges (For West Coast Clients)

• "East Coast/West Coast timing sometimes slowed responses."

4. Higher Cost for Small Businesses

• "Their pricing is justified but may be steep for startups or nonprofits."

Final Verdict: Is REQ Worth It?

✅ Best For:

• Mid-sized to enterprise businesses needing PR, content marketing, and digital strategy.
• Tech, healthcare, and government sectors where industry expertise matters.
• Companies seeking a long-term strategic partner, not just a vendor.

❌ Not Ideal For:

• Bootstrapped startups with limited budgets.
• Businesses needing heavy web development or in-house creative design.

Customer Consensus:

REQ delivers high-impact marketing and PR with strong project management. While they could improve reporting speed and creative execution, their strategic insights, media connections, and measurable results make them a top-tier agency for brands serious about growth.

Final Rating: ⭐⭐⭐⭐⭐ (4.7/5)

Would we recommend REQ? Yes—if you want a partner that drives real business outcomes.