Rejoiner Review: The Ultimate Email Marketing Powerhouse for E-Commerce Brands

Introduction

Rejoiner is a premium email marketing platform tailored for direct-to-consumer (DTC) brands, combining cutting-edge automation tools with hands-on consulting to maximize revenue. Trusted by industry leaders like Native, Hydro Flask, and Titleist, Rejoiner has helped businesses generate over $225M in last-click revenue.

Beyond software, Rejoiner offers full-service email strategy, including:
✔ Campaign design & development
✔ A/B testing & optimization
✔ List hygiene & deliverability
✔ GDPR compliance support

Pros & Cons: What Customers Say

🚀 Performance & Revenue Growth

Rejoiner’s campaigns consistently outperform industry benchmarks, with clients reporting:

• 30-70% open rates (vs. the ~20% industry average)
• 35-130% YoY revenue growth from email
• 8-13% abandoned cart recovery rates (up from single digits)

"Our email channel grew by 130%, and the ROI has been extraordinary."
"We hit $35K/month in email revenue—exactly our target!"

🎯 Strategic Expertise

Clients praise Rejoiner’s consultative approach:

• Proactive testing & optimization (A/B subject lines, templates, timing)
• Lifecycle automation (welcome series, browse abandonment, post-purchase flows)
• Data-driven decisions with clear attribution

"They don’t just execute—they strategize. Emails now drive 19% of our total revenue."

⚡ Workflow & Support

Rejoiner’s team is highly responsive via Basecamp/Slack, with:

• Lightning-fast replies (often within an hour)
• Bi-weekly performance reviews
• Hands-on troubleshooting

"They feel like an extension of our team. Zero complaints!"

🛠️ Areas for Improvement

While overwhelmingly positive, some clients noted:

• Higher cost than basic email tools (but justified by ROI)
• Desire for more proactive suggestions (vs. waiting for requests)
• Learning curve for complex design customizations

"Wish they’d pitch us more ideas—but when we ask, their advice is gold."

Final Verdict: Who Should Use Rejoiner?

✅ Best For:

• Scaling DTC brands needing turnkey email revenue growth
• Teams lacking in-house email expertise
• Businesses struggling with deliverability or list decay

❌ Not Ideal For:

• Startups on shoestring budgets
• Brands wanting a fully DIY platform (e.g., Mailchimp users)

The Bottom Line

Rejoiner is a game-changer for e-commerce email marketing, blending enterprise-grade tools with white-glove service. While priced at a premium, clients unanimously agree: the revenue lift pays for itself.

"Other vendors clock in and out. Rejoiner fights for our success."

Rating: ★★★★★ (5/5)