Real News Public Relations Review: A PR Firm That Actually Gets Media

I’ve worked with my fair share of PR firms over the years—some promising the moon and delivering little more than a press release buried in an editor’s inbox. So when I heard about Real News Public Relations, a PR agency staffed entirely by former journalists, I was intrigued. Could a team of ex-reporters actually bridge the gap between brands and the media more effectively? After seeing their work firsthand, the answer is a resounding yes.

Why Real News PR Stands Out

1. Credibility That Commands Attention

Most PR firms rely on relationships and polished pitches, but Real News PR operates differently. Their team consists of award-winning reporters, editors, and producers who’ve been on the receiving end of PR pitches. They know what makes a story compelling because they’ve covered those stories themselves.

This insider perspective means they craft narratives that journalists actually want to pick up. Instead of generic press releases, they develop newsworthy angles—whether it’s for reputation management, thought leadership, or brand storytelling. The result? Higher media pickup rates and coverage that feels organic, not forced.

2. Full-Service Media Production (Beyond Just PR)

Unlike traditional PR agencies that stop at media outreach, Real News PR has RNCN Studios, a full-scale production arm. Need a high-quality podcast, a professionally live-streamed event, or polished video content? They handle it in-house.

I was particularly impressed by their podcast production—something many PR firms outsource. Their team understands pacing, storytelling, and audio quality like a newsroom, making branded content sound engaging rather than promotional.

3. Strategic Reputation Management

In today’s digital landscape, a single negative headline can spiral. Real News PR doesn’t just react—they proactively shape narratives. Their reputation management services go beyond crisis PR; they help clients build authority in their industries through consistent, credible media placements.

4. No Fluff, Just Results

Many PR firms measure success in "impressions" or vague metrics. Real News PR focuses on tangible outcomes—whether it’s securing high-profile interviews, increasing B2B leads through media exposure, or boosting a brand’s search presence with strategic content.

Pros & Considerations

Strengths:

✔ Journalistic expertise = higher media success rates
✔ End-to-end production (no need to juggle multiple vendors)
✔ Strategic storytelling that builds long-term credibility
✔ Transparent, results-driven approach (no smoke and mirrors)

Minor Considerations:

• Premium pricing—this isn’t a budget PR service, but the ROI justifies the cost.
• Limited international focus—while they excel in U.S. media, global campaigns may require additional partners.

Final Thoughts

If you’ve ever felt like your PR efforts were falling on deaf ears, Real News Public Relations is a game-changer. Their journalist-led approach cuts through the noise, and their production capabilities mean you’re not just getting media placements—you’re getting a complete content ecosystem.

For businesses and executives serious about credible, high-impact PR, this is one of the few firms that truly delivers.