Ray Rico Freelance Review: A Local Marketing Powerhouse in Memphis

Introduction

Established in 2007, Ray Rico Freelance has grown into a full-service marketing agency specializing in graphic design, web development, search marketing, and social media management. Based in Memphis, this Latino-owned, minority-certified business (MBE & LSB) takes pride in supporting local vendors while delivering high-quality marketing solutions. Their team combines creativity with strategic insights to help businesses thrive—whether through eye-catching print materials, responsive web design, or targeted digital campaigns.

Pros & Cons: What Customers Say

1. Exceptional Attention to Detail

✅ Pros:

• "They captured exactly what we wanted with zero revisions—their due diligence was outstanding." (Client testimonial)
• Clients praise their vector design and custom artwork, noting how small details (like a burning bus illustration) enhanced storytelling.
• "Their logo redesign was ahead of schedule and perfectly aligned with my brand."

❌ Cons:

• None mentioned—clients consistently highlight their precision and creativity.

2. Responsive & Collaborative Workflow

✅ Pros:

• "Biweekly meetings keep us aligned, and their team is always accessible via email, calls, or Basecamp."
• "They treat small clients like VIPs—same dedication as a $100K contract."
• Project management tools like Basecamp streamline communication, even for first-time users.

❌ Cons:

• A minor suggestion: Clarify which team members handle specific tasks upfront to avoid confusion.

3. Local Expertise & Community Focus

✅ Pros:

• "They know Memphis—its market, culture, and clientele."
• Partnerships with local printers and vendors boost the regional economy.
• Publishes Focus Mid-South, a magazine supporting the LGBT+ community, reflecting their inclusive values.

❌ Cons:

• Limited feedback on scalability for national/international campaigns.

4. Results-Driven Marketing

✅ Pros:

• "Google Ads managed by Ray Rico skyrocketed our web leads."
• Print materials drive clear ROI: "The artwork directly highlights our services."
• Flexible strategies tailored to industries, from healthcare to hospitality.

❌ Cons:

• No notable criticisms—clients report measurable growth.

Final Verdict: 5/5 Stars

Strengths:
✔ Detail-oriented designs with minimal revisions.
✔ Hyper-local knowledge paired with digital savvy.
✔ Personalized service for businesses of all sizes.

Weaknesses:

• Could further clarify team roles during onboarding.

Conclusion: Ray Rico Freelance excels as a hometown marketing partner, blending creativity, responsiveness, and community values. Whether you’re a small business or a growing enterprise, their proven strategies and Memphis roots make them a standout choice.

"They feel like family—I’d recommend them to anyone." — Satisfied Client