Ragnarok Review: A Full-Service Partner for Product, Engineering & Marketing

Ragnarok positions itself as an extension of your product, engineering, and marketing teams, integrating best-in-class solutions to deliver data-driven content and campaigns. Specializing in multi-channel messaging (email, push notifications, SMS), automation workflows, and platform migrations (like Braze), they’ve helped clients improve engagement metrics, streamline communication, and accelerate technical implementations.

Pros: Why Customers Love Ragnarok

1. Tangible Improvements in Engagement Metrics

Clients report significant uplifts in key performance indicators:

• Higher open/click-through rates: One client’s email metrics jumped from below to at or above industry averages after Ragnarok revamped templates and messaging strategies.
• Seamless user experience: Push notifications were optimized to deep-link into apps, reducing friction.
• Multi-channel expansion: Teams previously reliant on email alone leveraged SMS and push notifications post-engagement, creating holistic member journeys.

“They took our foundations, expanded upon them, and built them up—it was cool to see the ideas they brought to the table.”

2. Strong Project Management & Collaboration

Ragnarok’s team earns praise for transparency and responsiveness:

• Dedicated leadership: Clients highlight project managers like Mary, who “ran the show” and kept cross-team alignment tight.
• Flexible communication: Embedded Slack channels, Zoom meetings, and shared Google Drive folders ensured real-time collaboration.
• Timely deliverables: One client noted a 67% faster ESP migration (2 months vs. the typical 6) thanks to Ragnarok’s efficiency.

“They feel like part of our in-house staff.”

3. Expertise in Technical Implementations

For companies lacking in-house Braze or automation expertise, Ragnarok fills critical gaps:

• Braze demystification: Engineers like Kiyo helped clients navigate platform complexities.
• Strategic guidance: Consultant Michael was singled out for going “above and beyond,” offering tailored best practices and even liaising with vendors.

“If we work with Ragnarok again, it’ll be because of our experience with him.”

Cons: Areas for Improvement

1. Hourly Budget Transparency

Some clients faced surprises with contract hours:

• Unclear tracking: A few teams didn’t realize they’d exhausted billable hours until work had to pause.
• Post-hoc fixes: While Ragnarok improved after feedback, upfront clarity would prevent hiccups.

“We were caught off guard once… but they addressed it.”

2. Need for Senior-Level Depth

Though the team is skilled, clients occasionally desired more advanced support:

• Niche expertise: One client suggested adding senior talent for highly complex issues (though they acknowledged their needs might not justify it yet).

3. Client-Side Preparedness

Ragnarok thrives when partners are ready:

• Internal knowledge gaps: One team realized mid-project they needed more Braze training to collaborate effectively.

“Do your homework—ensure your team has the right resources.”

Verdict: A High-Impact Partner with Room for Refinement

Strengths: Ragnarok excels in driving measurable engagement growth, offering creative solutions, and maintaining agile collaboration. Their ability to integrate seamlessly with client teams and simplify technical hurdles makes them ideal for companies scaling marketing automation or multi-channel campaigns.

Weaknesses: Hourly billing transparency and occasional senior-tier skill gaps are minor pain points, but clients note swift resolutions when raised.

Final Recommendation: If you need a strategic, execution-focused partner—especially for Braze, lifecycle messaging, or campaign design—Ragnarok delivers. Just ensure clear hour-tracking protocols and assess internal readiness to maximize results.

“Their perfection and approach were impressive. They’re awesome!”