ProperExpression Review: A Comprehensive Look at Their Digital Marketing Services

ProperExpression is a B2B digital marketing agency that specializes in full-stack performance marketing and RevOps (Revenue Operations). Their approach focuses on driving measurable results through multi-channel campaigns, data analytics, and close collaboration with sales teams. By leveraging their expertise, they help businesses maximize ROI, improve lead generation, and streamline marketing processes.

Pros and Cons of ProperExpression

Strengths

1. Exceptional Project Management

One of the standout features of ProperExpression is their impeccable project management. Clients consistently praise their organized workflow, clear communication, and ability to deliver projects on time and within budget.

• Customer Feedback:
  • "ProperExpression’s project management is among the best I have ever seen. They hold regularly scheduled meetings, follow up with next steps, and make it clear what will be delivered and when."
  • "They are very on top of everything. They keep us on track with regular updates and timely asks. It truly feels like a partnership."

Their use of dedicated account managers and coordinators ensures that clients always have a point of contact, making the process seamless and stress-free.

2. Data-Driven Results

ProperExpression’s emphasis on data analytics and tracking has led to significant improvements in client metrics. From SEO rankings to lead generation, their strategies deliver measurable outcomes.

• Customer Feedback:
  • "Our organic revenue has increased by 23%, and organic traffic by 21%. We also have 27% more users and 26% more new users."
  • "Thanks to ProperExpression’s work, we’ve raised our fees by 30%–40% due to working with high-quality leads."

Their ability to identify and eliminate low-quality leads has freed up sales teams to focus on more promising opportunities, directly impacting revenue.

3. Flexibility and Adaptability

Whether you’re a large enterprise or a small business, ProperExpression tailors its services to meet your needs. Clients appreciate their ability to handle both big projects and smaller budgets without compromising on quality.

• Customer Feedback:
  • "As a small client, I was never made to feel like I was too small. ProperExpression’s partners were always available by phone and email."
  • "They are very flexible and always find ways to get what we need done within our budget."

4. Strong Communication and Collaboration

Clients highlight ProperExpression’s responsiveness and willingness to engage in open communication. Their collaborative approach ensures that clients feel heard and supported throughout the process.

• Customer Feedback:
  • "Great communication overall. Very responsive and available for calls to discuss additional details and requirements."
  • "Their attention to detail and personal touch is impressive. They go above and beyond to learn about their customers and provide custom solutions."

Weaknesses

1. Limited Understanding of Enterprise SaaS Sales Processes

While ProperExpression excels in many areas, some clients feel they could improve their understanding of the long and complex sales cycles typical in Enterprise SaaS environments.

• Customer Feedback:
  • "Perhaps increase the in-house understanding of the long 'Enterprise SaaS' sales process, specifically the softer side of things, like what a day in the life of a sales rep looks like."

2. Design Creativity Could Be Enhanced

A few clients noted that while ProperExpression’s strategies are effective, their design creatives could be more imaginative.

• Customer Feedback:
  • "Their design creatives could be a little bit more imaginative."

3. Reporting at Campaign Level

Some clients expressed a desire for more granular reporting at the campaign level to gain a holistic view of performance.

• Customer Feedback:
  • "We challenged them to provide reporting on a campaign level so we can see how our campaigns are performing from a more holistic perspective."

Conclusion

ProperExpression is a highly effective digital marketing agency that delivers measurable results through data-driven strategies, exceptional project management, and a client-centric approach. Their ability to adapt to different business sizes and needs makes them a versatile partner for companies looking to optimize their marketing efforts.

While there are minor areas for improvement, such as enhancing their understanding of Enterprise SaaS sales processes and boosting design creativity, these do not overshadow their overall performance.

Final Verdict:
If you’re looking for a reliable, results-driven digital marketing partner, ProperExpression is an excellent choice. Their commitment to transparency, collaboration, and delivering measurable outcomes makes them a standout in the industry.