PROFILES Review: A Trusted Partner in Strategic Communications

For over three decades, PROFILES has been a leader in delivering branding, messaging, strategic planning, digital communications, and media relations for businesses across various industries. Their expertise spans healthcare, education, nonprofit, real estate, tourism, and more, helping clients craft compelling narratives and achieve measurable results.

With services that include website development, crisis communications, and event management, PROFILES has built a reputation for professionalism and high-impact outcomes. But how do real clients feel about their work? Let’s dive into customer experiences to uncover the strengths and areas for improvement.

Pros: Why Clients Love PROFILES

1. Professionalism and Reliability

One client highlighted:

"Profiles did a great job and was very professional the entire time."

This sentiment is echoed across many reviews, emphasizing their timely execution and dependable service. Whether it’s a ribbon-cutting ceremony or a media campaign, PROFILES ensures smooth project management.

2. Exceptional Media Outreach

A standout feature is their ability to secure media coverage, even on short notice:

"Exceeded our expectations by obtaining TV coverage for the ribbon cutting ceremony and two additional events."

For businesses looking to boost visibility, PROFILES’ media connections are invaluable. Their expertise in earned media helps clients gain exposure without hefty advertising costs.

3. Strategic Event Management

Clients appreciate their attention to detail in event planning, ensuring milestones like ribbon-cutting ceremonies run seamlessly. Their ability to meet tight deadlines while delivering high-quality results makes them a go-to agency for special occasions.

Cons: Areas for Improvement

1. Need for More Guidance for New Businesses

While PROFILES excels in execution, some clients—especially those new to media relations—felt they needed more initial hand-holding:

"We needed a little more help at the beginning to understand timing and manage expectations."

For startups or businesses unfamiliar with PR, a more structured onboarding process could enhance the experience.

2. Paid Membership Goals Not Fully Met (Yet)

One client noted:

"We exceeded unpaid memberships by 200 but missed paid memberships by 43."

While this may still be achievable, it highlights the importance of aligning strategies with revenue-driven goals.

Final Verdict: Is PROFILES Worth It?

✅ Strengths:
✔ Professional and reliable service
✔ Strong media outreach capabilities
✔ Effective event management

⚠ Areas to Improve:
✔ More onboarding support for new clients
✔ Stronger focus on paid conversions

Conclusion

PROFILES is a highly capable communications firm with a proven track record in media relations, branding, and event execution. While they could enhance client education for newcomers, their ability to deliver impactful results makes them a top choice for businesses seeking strategic PR and marketing solutions.

If you’re looking for a professional, media-savvy partner, PROFILES is a solid bet—just ensure clear expectations are set from the start.