Press Forward Review: A PR Partner That Actually Gets Your Story

Let’s be honest—finding a PR firm that truly understands your niche and can amplify your message without drowning it in corporate jargon is like finding a needle in a haystack. That’s why working with Press Forward felt like a breath of fresh air. As a communications consultancy specializing in sports, sustainability, and health & wellness, they don’t just push press releases—they craft narratives that stick.

Storytelling That Stands Out

From our first meeting, it was clear Press Forward doesn’t take a cookie-cutter approach. They dug into the why behind my brand (a sustainable activewear startup) and shaped a messaging strategy that felt authentic. Their content creation wasn’t just polished—it had personality. Whether it was a LinkedIn post or a pitch to eco-conscious media outlets, they made sure the tone matched our mission.

One standout? Their knack for turning complex sustainability metrics into digestible, shareable stories. Instead of rattling off carbon footprint stats, they framed our progress as a journey, which landed us features in outlets that usually gloss over "green" brands.

Media Management Without the Headache

If you’ve ever tried navigating media relations solo, you know it’s a time-suck. Press Forward streamlined everything—pitch drafting, journalist outreach, even crisis comms prep (thankfully unused, but reassuring to have). Their media lists weren’t just recycled databases; they’d clearly vetted contacts who’d actually care about our space.

A minor gripe? Their response time occasionally lagged during peak seasons (hello, New Year’s fitness coverage rush), but they always made up for it with thorough follow-ups.

Digital Media That Doesn’t Feel Generic

So many agencies slap together templated social content. Press Forward’s team, though, treated our Instagram and newsletter like extensions of our brand voice. They suggested creative formats—think athlete testimonials shot on recycled fabric—that boosted engagement without feeling salesy. Their video team even helped script short clips that explained our supply chain transparently, a move that won over skeptical customers.

The Takeaway: Who’s It For?

Press Forward shines if:

• You’re in sports, wellness, or sustainability and need PR that gets your ethos.
• You want storytelling, not just media placements.
• You’re tired of agencies that treat comms like a checkbox exercise.

Maybe less ideal if:

• You need 24/7 urgency (they’re attentive but not a round-the-clock machine).
• Your budget is strictly DIY—this is a premium service.

Final Thoughts

Press Forward isn’t just another PR vendor. They’re collaborators who care about making your story resonate, not just circulate. While no firm is perfect, their niche expertise and narrative flair turned our comms from background noise into something people actually wanted to listen to.