Porch Light PR: A Boutique Firm That Shines in Storytelling

Picture this: You’ve poured your heart into building a business, but no matter how hard you try, your brand’s story just isn’t resonating the way you hoped. You need more than just press releases—you need a team that understands the art of storytelling, someone who can make your vision click with the right audience. That’s where Porch Light Public Relations comes in.

Founded in 2013 by Myranda Annakin and Jennifer Chan, this Indianapolis-based boutique PR firm was born from a serendipitous meeting of minds. Their complementary skills—Myranda’s strategic vision and Jennifer’s creative flair—created a powerhouse duo that fills a unique gap in the communications world.

What Sets Porch Light PR Apart?

1. Personalized, Boutique Approach

Unlike sprawling PR agencies where clients get lost in the shuffle, Porch Light keeps things intentionally small. That means you’re not just another account—you’re a priority. From our first meeting, it was clear they weren’t offering cookie-cutter solutions. Instead, they took the time to understand our brand’s voice, goals, and even the quirks that make us us.

2. Strategic Storytelling That Actually Works

Some PR firms chase placements for the sake of vanity metrics. Not Porch Light. They focus on narrative-driven PR—crafting stories that don’t just get media attention but move people. Whether it was securing a feature in a niche industry publication or orchestrating a local event that got real traction, their approach felt purposeful, not scattergun.

3. A Team That Feels Like an Extension of Yours

One of the biggest surprises? How seamlessly they integrated with our internal team. No endless email chains or bureaucratic delays—just quick, clear communication. Jennifer and Myranda have a knack for anticipating needs before we even voiced them, which made collaboration effortless.

4. Thoughtful, Measurable Results

Unlike agencies that leave you guessing whether their efforts actually moved the needle, Porch Light provides transparent reporting. They don’t just celebrate media hits; they tie PR outcomes back to business goals. Seeing how earned media translated into website traffic and lead growth was a game-changer.

Pros & Cons: The Honest Take

✔️ Strengths

• Tailored strategies—no one-size-fits-all solutions here.
• Authentic storytelling that aligns with brand identity.
• Responsive and proactive—they don’t wait for you to chase them.
• Strong local + niche media connections in Indianapolis and beyond.

❌ Minor Considerations

• As a boutique firm, they’re selective with clients—don’t expect instant onboarding.
• While they punch above their weight, global enterprises might need a larger agency’s scale.

Final Thoughts

Porch Light PR isn’t just another PR firm—it’s a team that genuinely cares about making your story matter. Their blend of creativity, strategy, and hands-on attention makes them a standout, especially for small to mid-sized businesses looking for more than just press releases. If you want PR that feels human—not transactional—they’re worth the conversation.