PBHS Review: A Full-Service Marketing Powerhouse for Dental and Medical Practices

Introduction

Running a dental or medical practice is demanding enough without worrying about marketing, website design, or online reputation. That’s where PBHS comes in—a full-service marketing agency endorsed by the ADA, AAE, ACP, and over 30 state and national societies. As someone who’s explored digital marketing solutions for healthcare professionals, I was impressed by PBHS’s comprehensive approach. They don’t just build websites—they craft an entire digital presence, from SEO to patient engagement tools.

Analysis

Website Design & Branding: Professional and Patient-Centric

PBHS doesn’t just slap together a generic template and call it a day. Their websites are designed with healthcare professionals in mind, ensuring a polished, trustworthy look that resonates with patients. The inclusion of PBHS TruForm™ for online patient forms and SecureMail for HIPAA-compliant communication shows they understand the unique needs of medical practices.

One small critique? While their designs are sleek, some customization options could be more flexible for practices with very specific branding needs. However, the trade-off is a streamlined, professional result without the hassle of endless tweaking.

SEO & Online Reputation Management: Boosting Visibility the Right Way

Healthcare SEO is a different beast—local search rankings, patient reviews, and Google My Business optimization all play a huge role. PBHS handles this seamlessly, ensuring practices rank well for relevant searches. Their Launch Chat feature also improves patient engagement, allowing real-time interaction that can convert visitors into appointments.

If there’s one area where they could expand, it might be in offering more granular reporting for SEO performance. But for most practices, their approach delivers strong results without requiring constant micromanagement.

Patient Engagement Tools: Beyond Just a Website

What sets PBHS apart is their suite of patient-focused tools. ADA TV and Silent Partner TV provide in-office educational content, while Launch Survey helps gather patient feedback to improve services. Their referral marketing services also help practices grow through word-of-mouth—a crucial factor in healthcare.

The only minor drawback? Some of these tools may feel like overkill for very small practices, but they’re all optional and can be scaled based on need.

Pros and Cons

Pros:

✔ Endorsed by major dental & medical associations – Trusted by the ADA, AAE, ACP, and more.
✔ All-in-one marketing solution – Covers everything from SEO to patient communication.
✔ HIPAA-compliant tools – SecureMail and TruForm ensure patient data protection.
✔ Engagement-focused features – Live chat, surveys, and referral marketing enhance patient interaction.

Cons:

✖ Customization could be more flexible – Some practices may want deeper design control.
✖ Advanced analytics could be stronger – SEO tracking might feel basic for data-driven marketers.

Final Thoughts

PBHS isn’t just another marketing agency—it’s a specialized partner for dental and medical practices looking to elevate their online presence. While no service is perfect, their comprehensive approach, industry endorsements, and patient-focused tools make them a standout choice. If you’re a healthcare professional who wants marketing handled by experts who get your field, PBHS is worth serious consideration.