Palm + Ocean Digital Marketing Review: A Visual Feast for Hospitality Brands

Picture this: You run a bustling restaurant or boutique hotel, and your team nails the in-person experience—warm service, delicious food, cozy vibes. But online? Your Instagram looks like it’s stuck in 2012, your ads feel generic, and your website doesn’t do justice to the magic happening on the ground. That’s where Palm + Ocean Digital Marketing comes in. Since 2015, this full-service agency has been helping hospitality businesses translate their real-world charm into scroll-stopping digital content.

After seeing their work for a few local spots (and admittedly, stalking their portfolio), I decided to dig deeper into what makes them stand out. Here’s the scoop.

Visual Storytelling That Actually Sells

Palm + Ocean’s strongest suit? Their ability to make food and spaces look irresistible. They don’t just take photos—they craft drool-worthy, sunlit snapshots of cocktails and plated dishes that feel like a direct invitation to dine. Their video work is equally polished, with smooth transitions and subtle storytelling that highlights ambiance (think: flickering candle close-ups, laughter-filled patio scenes). For hospitality brands, this isn’t just pretty content—it’s a conversion tool.

One minor note: If you’re in a niche outside restaurants or hotels (say, a retail shop or gym), their portfolio suggests they’re very specialized. That’s great for targeted expertise but might not suit broader needs.

Ads That Don’t Feel Like Ads

Their ad campaigns strike a balance between polished and organic. Instead of pushy sales pitches, they lean into lifestyle—highlighting the experience of your brand. A beachfront hotel isn’t just "book now"; it’s "wake up to this view" with a slow-motion wave crashing at sunrise. For restaurants, they emphasize crave-worthy close-ups (melting cheese pulls, anyone?) paired with minimal, impactful text.

That said, if you’re looking for hardcore performance marketing with granular data breakdowns, you might need to ask how they measure beyond engagement. Their strength is in the creative, not necessarily the analytics deep dive.

Content That Keeps Up With You

Daily content curation is a big promise, but Palm + Ocean seems to deliver. For busy owners, having a steady stream of Instagram Stories, Reels, and posts handled by a team that gets hospitality is a game-changer. Their captions are clever without trying too hard, and they nail trending audio/video formats (no cringey corporate TikTok attempts here).

A small caveat: If you’re ultra-controlling about brand voice, their style leans casual and vibrant. If you prefer formal or minimalist tones, you’ll want to discuss customization upfront.

Pros & Cons at a Glance

Pros:

• Visuals that stop the scroll: Their photo/video work is top-tier for hospitality.
• Authentic ad creativity: Ads feel native to platforms, not overly salesy.
• Daily content support: Takes the social media burden off your plate.
• Industry specialization: They get restaurants and hotels intimately.

Cons:

• Niche focus: Less versatility for non-hospitality brands.
• Voice might not suit everyone: Their tone is upbeat and casual by default.
• ROI transparency: Could clarify how they track ad performance beyond likes/shares.

Final Thoughts

Palm + Ocean Digital Marketing is like the secret sauce for hospitality brands that want to look as good online as they do in person. Their visual content is consistently stunning, their ad approach feels fresh, and their daily curation is a lifesaver for busy owners. While they’re clearly specialists (not a one-size-fits-all agency), that focus works in their favor—they speak the language of restaurants and hotels fluently. If your brand thrives on vibe, aesthetics, and making customers feel something, they’re a solid fit.

Just be ready to hand over the creative reins. Their best work happens when they’re given room to work their magic.