Olive & Company Review: A Digital Marketing Powerhouse for Brand Growth

Introduction

Olive & Company is a digitally-focused marketing agency specializing in branding, web development, and digital marketing. Founded in 2003, they take an interconnected approach to help businesses elevate their brand identity, online presence, and marketing strategies. What sets them apart?

• Focused Expertise – They concentrate on branding, web, and digital marketing, ensuring deep specialization.
• Talented Team – A collaborative group of experts who bring unique perspectives to solve complex challenges.
• Long-Term Relationships – They prioritize results and lasting partnerships with clients.

Pros & Cons of Olive & Company

1. Brand Transformation & Identity Development

✅ Pros:

• "We no longer look like a garage company." – Clients report a significant boost in brand legitimacy after working with Olive & Company.
• Exceptional storytelling – Their head writer conducts in-depth interviews to craft a compelling brand voice, which many agencies overlook.
• Comprehensive brand guides – They deliver accessible, user-friendly branding materials even for non-designers.

❌ Cons:

• Adobe dependency – Some clients struggled with implementation because assets were designed for Adobe software users, requiring additional learning.

2. Project Management & Communication

✅ Pros:

• Highly organized – Clients praise their transparent, structured approach using Basecamp, Slack, Zoom, and email for seamless communication.
• Hands-on & detail-oriented – They ensure deadlines are met while keeping clients informed at every stage.
• "They treated us as an important client." – Even smaller businesses receive personalized attention.

❌ Cons:

• Slightly slower pace – Some projects may take longer, but clients note this isn’t necessarily a bad thing—just something to consider for urgent needs.

3. Impact & Results

✅ Pros:

• Increased brand awareness & traffic – Clients see measurable growth in visibility and credibility.
• Stakeholder approval – Their branding work has gained support from boards, employees, and constituents (especially in government projects).
• "We felt well cared for." – Their collaborative culture makes clients feel valued.

❌ Cons:

• Implementation challenges – Some clients needed additional training to fully utilize the brand assets provided.

4. Client Relationships & Expertise

✅ Pros:

• "I was sad when the project ended." – Clients enjoy working with the team and appreciate their expertise.
• Adaptable to client culture – They mirror the client’s work style, making collaboration smooth.

❌ Cons:

• Assumptions about client capabilities – More upfront discussions on implementation resources could prevent delays.

Final Verdict: Should You Work With Olive & Company?

Strengths:
✔ Exceptional branding & storytelling
✔ Strong project management & communication
✔ Proven track record of client success

Weaknesses:
✖ Slower turnaround for some projects
✖ Adobe-heavy deliverables may require adaptation

Who Should Hire Them?

• Businesses needing a complete brand overhaul.
• Organizations looking for long-term marketing partners.
• Teams that value detail-oriented, collaborative agencies.

Who Might Look Elsewhere?

• Companies needing quick, rushed deliverables.
• Teams without Adobe design software expertise.

Final Recommendation:
Olive & Company is a top-tier choice for branding and digital marketing, especially if you value deep expertise, strong relationships, and polished execution. Just ensure clear communication about implementation needs upfront.