My Experience with Obviously: A Full-Service Influencer Marketing Powerhouse

Picture this: You’re a brand trying to break into the influencer marketing space, but navigating the wild west of social media collaborations feels overwhelming. You need an agency that understands authenticity, has the right tech, and treats your campaign like it’s their own. That’s where Obviously comes in.

Founded by Mae Karwowski, Obviously isn’t just another influencer marketing agency—it’s a pioneer in the space. With years of experience, a tech-forward approach, and a white-glove service mentality, they’ve earned their reputation as an industry leader. But does the hype hold up? Here’s my take after diving into what makes Obviously stand out.

The Quality: Where Authenticity Meets Strategy

One of the biggest challenges in influencer marketing is ensuring that partnerships feel genuine—not forced. Obviously excels here because they don’t just match brands with influencers; they curate relationships that align with both audience and brand values.

Their team takes the time to understand a brand’s identity before suggesting creators, which means less awkward, sales-y content and more organic engagement. I also appreciate that they’re selective—working with influencers who actually resonate with a product rather than just chasing follower counts.

That said, if you’re looking for ultra-fast, low-budget campaigns, Obviously might not be the speediest option. Their thorough vetting process means quality over quantity, which is great for long-term success but may not suit last-minute needs.

The Tech & Usability: Data-Driven, Not Guesswork

A lot of agencies rely on gut feelings, but Obviously backs decisions with real data. Their proprietary platform helps track performance, measure ROI, and optimize campaigns in real-time—something I wish more agencies offered.

The dashboard is clean and intuitive, making it easy to see what’s working (and what’s not) without drowning in spreadsheets. Plus, their reporting is transparent, so you’re never left wondering where your budget went.

If I had to nitpick, I’d say their tech could be a little more self-serve for brands that prefer hands-on control. Right now, it feels like a concierge service—which is fantastic for brands that want full support but might feel restrictive for those who like to tweak campaigns on the fly.

The Value: Premium Service, Premium Results

Obviously isn’t the cheapest option out there—but you get what you pay for. Their white-glove approach means dedicated account managers, strategic guidance, and access to top-tier influencers who actually move the needle.

For brands serious about long-term growth, the investment makes sense. Instead of one-off posts, they focus on storytelling and relationship-building, which leads to better engagement and loyalty. Smaller brands or startups might find the pricing steep, but if influencer marketing is a core part of your strategy, Obviously delivers measurable returns.

Pros & Cons at a Glance

Pros:

✔ Authentic influencer partnerships—no forced or awkward promotions
✔ Data-backed strategy with a powerful analytics platform
✔ White-glove service—personalized, hands-on campaign management
✔ Industry veterans with a track record of successful campaigns

Cons:

✖ Higher price point—best suited for brands with serious budgets
✖ Not the fastest for last-minute campaigns due to their thorough vetting
✖ Limited self-serve options—great for full-service clients, less so for DIY brands

Final Thoughts: Is Obviously Worth It?

If you’re looking for a premium, full-service influencer marketing agency that prioritizes authenticity and measurable results, Obviously is a standout choice. Their blend of strategic insight, tech-powered analytics, and hands-on service makes them ideal for brands that want more than just a transactional influencer deal.

That said, if you’re a small business testing the waters or need ultra-fast turnarounds, you might want to explore more budget-friendly or flexible options first. But for brands ready to invest in real influence, Obviously delivers.

Would I work with them again? Absolutely. Their expertise and attention to detail make influencer marketing feel less like a gamble and more like a strategic win.