Obsidian Public Relations: A Solid Foundation for Your Brand’s Story

Picture this: You’ve poured your heart into building a business, but when a crisis hits or visibility stalls, it feels like navigating a storm without a compass. That’s where Obsidian Public Relations steps in—like a steady hand guiding your brand through chaos with the precision of a seasoned strategist. Founded in 2006 by Courtney Ellett, this Memphis-based firm doesn’t just manage PR; it crafts narratives that fortify reputations and spark meaningful connections.

Strategic Insight That Feels Like a Superpower

Obsidian’s name isn’t just poetic—it’s a promise. Like the volcanic glass it’s named after, the firm specializes in cooling heated situations and transforming them into something unshakable. Their approach blends creativity with analytical rigor, whether they’re amplifying a local bakery’s charm (Frost Bake Shop) or positioning a corporate giant like ServiceMaster by Stratos for industry dominance. What stands out is their knack for insight—they don’t just follow trends; they anticipate them.

Tactical Precision, Tailored to Your Needs

From media relations to crisis management, Obsidian’s toolkit is vast but never one-size-fits-all. Working with clients as diverse as the Memphis Zoo and Red Door Wealth Management, they adapt their strategies to fit each brand’s voice. For example, their work with Tom’s Tiny Kitchen Pimento Cheese likely involved grassroots storytelling, while Southern College of Optometry’s campaigns probably demanded authority-building thought leadership. The balance of creativity and structure here is impressive—no cookie-cutter pitches, just bespoke solutions.

A Team That Feels Like an Extension of Your Brand

Located in Memphis’ artsy South Main District, Obsidian’s team radiates the energy of its creative surroundings. Courtney Ellett’s local roots and industry savvy foster a culture of collaboration; it’s clear they treat clients as partners, not projects. Smaller brands might worry about getting lost in a PR firm’s roster, but Obsidian’s portfolio of 50+ clients suggests they prioritize quality over quantity—each relationship seems nurtured, not transactional.

The Verdict: A PR Partner You Can Trust

Obsidian Public Relations isn’t just about putting out fires (though they excel at that). They’re about building fireproof foundations. Their blend of strategic foresight, tailored execution, and genuine partnership makes them a standout—especially for brands that value substance over flash.

Pros:

• Crisis-tested expertise—turns volatility into stability.
• Flexible strategies for startups to enterprises.
• Deep local ties with national-caliber savvy.
• Collaborative vibe—no ego, just results.

Cons:

• Smaller firms might need to align budgets with their premium service (though the ROI justifies it).
• High demand could mean slightly longer lead times for new clients.

If you’re looking for a PR team that’s equal parts creative and unflappable, Obsidian is the real deal. They don’t just tell stories—they ensure yours is unbreakable.