NinetyEight Review: A Gen-Z Marketing Powerhouse

Introduction

NinetyEight is a next-generation creative ad agency specializing in branding, social media management, influencer marketing, and Gen-Z consulting. Their mission? To bridge the gap between brands and the elusive Gen-Z audience. With a data-driven, agile approach, they help businesses speak authentically to younger demographics through strategic engagement, viral content, and influencer collaborations.

Pros & Cons of Working with NinetyEight

1. Social Media Growth & Engagement

✅ Pros:

• 200% increase in engagement for clients (verified by monthly metrics tracking).
• 65% follower growth across platforms, including TikTok (0 → 8,000+ followers).
• High email open rates (30%+) thanks to optimized content strategies.
• Creative engagement tactics, like collaborating with influencers and trending hashtags.

❌ Cons:

• Some clients want even more innovative fundraising and corporate partnership strategies.

2. Project Management & Communication

✅ Pros:

• Highly organized workflows (Slack, Google Suite, Zoom meetings).
• Twice-weekly check-ins with structured agendas and follow-ups.
• Deadline-driven and budget-conscious—no surprise costs.
• "They go above and beyond" (e.g., assisting with live event content).

❌ Cons:

• None noted—clients praised their responsiveness and transparency.

3. Creativity & Strategic Insight

✅ Pros:

• Deep Gen-Z cultural understanding ("They get youth trends").
• Customized branding (e.g., millennial/Gen-Z-focused website redesigns).
• Data-backed proposals—extensive research before campaigns.
• "Koi Pond" resource for crowd-sourced Gen-Z feedback.

❌ Cons:

• A few clients suggested real-time screen-sharing tutorials for hands-on learning.

4. Client-Centric Approach

✅ Pros:

• "Not just vendors—true partners." Clients felt heard and valued.
• Flexible and adaptable (e.g., pivoting campaigns for fundraising).
• "Truman and team are invested in our success"—a recurring theme in reviews.

❌ Cons:

• No significant complaints—just eagerness to see their continued growth.

Standout Success Stories

• Nonprofit Impact: 107 new donors + $32,000 raised via targeted campaigns.
• E-commerce Wins: Increased sales and website traffic through influencer collabs.
• Brand Revitalization: Modernized websites that resonated with younger audiences.

Final Verdict: 9.5/10

Strengths:
✔ Unmatched Gen-Z expertise
✔ Transparent, organized workflows
✔ Creative, data-driven campaigns
✔ Passionate, client-first team

Weaknesses:

• Minor requests for more advanced fundraising tools (though they’re already innovating).

Who Should Hire Them?

• Brands struggling to connect with Gen-Z.
• Nonprofits seeking donor growth.
• Startups needing viral social media traction.

Final Advice: "Define your goals clearly—NinetyEight will amplify them."