Ninety-Two West PR Review: A Breath of Fresh Air for Outdoor & Advocacy Brands

Introduction: When Passion Meets PR

Picture this: You’re running a small outdoor brand or advocacy group, pouring your heart into your mission, but your story isn’t reaching the right people. You’re juggling social media, press outreach, and marketing—all while trying to stay true to your roots. That’s where Ninety-Two West PR comes in.

Founded by someone who genuinely lives and breathes adventure and advocacy, this boutique PR firm doesn’t just talk about storytelling—they hunt for the angles that make your brand impossible to ignore. What stood out to me was their blend of modern tech and old-school relationship-building, plus their commitment to empowering clients through hands-on workshops.

What Makes Ninety-Two West PR Stand Out?

1. Storytelling with Soul

Ninety-Two West doesn’t just pitch press releases—they dig deep to find what makes your brand unique. Their founder’s love for the outdoors and advocacy means they get mission-driven businesses. Whether it’s an eco-conscious gear company or a nonprofit fighting for public lands, they know how to frame narratives that resonate with both journalists and consumers.

One thing I appreciated? They don’t rely on cookie-cutter strategies. Instead, they chase the "good hit in print"—the kind of coverage that feels earned, not bought.

2. Workshops That Actually Help

Many PR agencies keep their strategies locked behind retainers, but Ninety-Two West noticed a gap: small businesses and solo entrepreneurs who need guidance but can’t afford full-service PR. Their marketing and PR workshops are a game-changer, giving people the tools to craft their own plans.

I haven’t attended one myself (yet!), but the idea of learning PR from someone who’s successfully pitched real stories is incredibly appealing. It’s rare to find an agency willing to share their playbook.

3. Tech-Savvy, But Human-First

They use modern tools to streamline outreach, but at their core, Ninety-Two West believes in relationships. In an era of automated pitches and spammy follow-ups, their approach feels refreshingly personal. They’re not just blasting emails—they’re building connections that lead to lasting press opportunities.

4. Niche Expertise with Room to Grow

Their focus on outdoor and advocacy brands is a strength—they speak the language of their clients. That said, if you’re outside those industries, they might not be the best fit. A slightly broader range of case studies (beyond their core niches) could help potential clients see their versatility.

Pros & Cons at a Glance

The Good Stuff

✔ Authentic passion for outdoor/advocacy brands – They care about the work.
✔ Workshops for DIY marketers – A rare and valuable resource.
✔ Relationship-driven PR – No robotic pitching here.
✔ Strong storytelling chops – They know how to land meaningful coverage.

Small Considerations

✖ Niche focus – If you’re not in outdoor/adventure/advocacy, they may not be the right match.
✖ Limited public case studies – More examples of past campaigns would help build confidence.

Final Thoughts: Who Should Work with Ninety-Two West PR?

If you’re an outdoor brand, adventure startup, or advocacy group struggling to get noticed, Ninety-Two West feels like a partner, not just a vendor. Their passion for storytelling is contagious, and their workshops make high-level PR accessible.

Are they the right fit for every business? Probably not—they thrive with brands that have a mission beyond profits. But if you’re looking for a PR team that gets your world and fights to get your story told, they’re worth a conversation.