Newfangled Review: A Digital Marketing Partner That Gets Results

Introduction

Picture this: You run a boutique consulting firm or a professional services business, and you know your expertise is top-tier—but your digital presence? Let’s just say it’s not exactly reflecting the caliber of your work. You’ve tried piecing together marketing efforts in-house, but between juggling client demands and keeping up with ever-changing digital trends, it feels like you’re spinning your wheels. That’s where Newfangled comes in.

Specializing in expertise-driven firms, Newfangled isn’t your run-of-the-mill marketing agency. They focus on transforming how niche businesses—think law firms, financial advisors, and consultants—leverage digital strategies to attract and retain high-value clients. From content marketing to LinkedIn campaigns, their approach is all about aligning marketing with business goals in a way that feels intentional, not scattergun.

After partnering with them for a rebrand and lead generation push, here’s what stood out.

Strategic Clarity: No Guesswork, Just Direction

One of Newfangled’s biggest strengths is their ability to cut through the noise. Instead of pushing generic tactics, they start with a deep dive into your firm’s unique value proposition. For me, this meant moving beyond vague “brand awareness” goals to a strategy rooted in attracting the right kind of clients—those who truly needed our specialized services.

Their team asks the right questions early on: Who are your ideal clients? What problems keep them up at night? How does your expertise solve them better than anyone else? This foundational work ensured every subsequent tactic—website copy, ad targeting, even email sequences—felt cohesive and purposeful.

Execution That Feels Bespoke (Because It Is)

Many agencies churn out templated solutions, but Newfangled’s campaigns felt tailored. Their web design team, for example, didn’t just slap our logo onto a pre-built template. They structured our site to guide visitors toward high-intent actions, like downloading a lead magnet or booking a consultation, without feeling pushy.

Their content marketing stood out, too. Instead of generic blog posts, they developed long-form guides and case studies that positioned us as thought leaders. And their LinkedIn ads? Laser-focused on engaging C-suite decision-makers in our niche. The result? A noticeable uptick in qualified leads within months.

Transparency and Measurable Outcomes

Nothing’s worse than pouring budget into marketing with no clue whether it’s working. Newfangled avoids this with clear KPIs and regular reporting. They don’t just share vanity metrics (looking at you, “likes”); they tie efforts to tangible outcomes, like lead quality and conversion rates.

For instance, their email marketing campaigns included A/B testing to refine messaging, and their monthly reports highlighted which topics resonated most with our audience. This data-driven approach made it easy to justify continued investment—and to pivot when needed.

Minor Growing Pains

No partnership is flawless. Early on, there was a slight learning curve in aligning our internal team with their processes. For example, their content approval system required more structured feedback from our side than we were used to giving. That said, once we adapted, collaboration became seamless.

Additionally, while their expertise is undeniable, their services lean toward the premium end of the spectrum. Smaller firms or solopreneurs might find the investment steep, though the ROI justifies it for established businesses.

Pros and Cons at a Glance

Pros:

• Strategic depth: They don’t just execute; they align marketing with business objectives.
• Customized approach: No cookie-cutter solutions—everything feels tailored to your niche.
• Results-focused: Transparent reporting ties efforts to real business outcomes.
• Multi-channel mastery: Seamless integration of web, content, ads, and email strategies.

Cons:

• Process-heavy early on: Requires active client involvement for approvals and feedback.
• Premium pricing: Best suited for firms with established budgets (but you get what you pay for).

Final Thoughts

Newfangled is the antidote to agencies that treat marketing as a checklist. They’re strategic partners who elevate your digital presence in a way that feels authentic to your expertise. If you’re an expertise-driven firm tired of lukewarm leads and want a team that combines creativity with analytical rigor, they’re worth serious consideration.

Just come prepared to collaborate closely—their best results happen when clients lean into the process.