New Target, Inc. – The Digital Agency: A Comprehensive Review

Introduction

New Target, Inc. is an award-winning digital agency specializing in marketing, design, web development, and branding. With offices in Southern California and Washington DC, they serve a diverse clientele, including global brands like Konica Minolta and MasterCard, international NGOs, and non-profits. Their services span digital marketing, purposeful design, technology upgrades, and brand evolution, ensuring clients receive tailored solutions for their digital presence.

Pros and Cons

1. Quality of Work & Expertise

✅ Pros:

• High-quality deliverables – Clients consistently praise New Target for their professional, polished, and impactful work. One reviewer noted, "They exceeded our expectations on turnaround times and delivered a website we are proud of."
• Deep technical knowledge – Their expertise in Drupal, Salesforce, and custom integrations stands out. A client mentioned, "Their developers tackled complex database synchronization effortlessly."
• Strategic recommendations – Many clients appreciated their data-driven insights, such as optimizing site speed by 100% and improving engagement metrics.

❌ Cons:

• Occasional project manager turnover – Some clients experienced delays when project managers changed mid-project. However, transitions were handled smoothly.

2. Communication & Responsiveness

✅ Pros:

• Exceptional responsiveness – Clients highlight same-day replies and proactive updates. One review stated, "They responded instantly, even during emergencies."
• Multiple communication channels – Whether via Zoom, email, or Zoho Desk, New Target ensures seamless collaboration.
• Client-centric approach – Many felt like "their only client" despite New Target’s large portfolio.

❌ Cons:

• Busy periods slow response times – A few clients noted delays when the team was handling multiple large projects.

3. Project Management & Timeliness

✅ Pros:

• Deadline-driven – Clients repeatedly mentioned on-time or early deliveries, even under tight schedules.
• Transparent workflows – Tools like Zoho Desk provided real-time progress tracking.
• Flexible adjustments – New Target accommodated last-minute changes, like shifting a launch date for a soft rollout.

❌ Cons:

• Budget constraints – Some clients had to pause work when monthly hours were exhausted, requiring contract adjustments.

4. Client Experience & Training

✅ Pros:

• Hands-on training – Non-technical clients praised their patient, clear guidance on CMS platforms like Drupal.
• Long-term partnerships – Many clients have worked with them for years, citing trust and consistency.
• Positive team dynamics – Reviews highlighted friendly, knowledgeable staff who made collaborations enjoyable.

❌ Cons:

• Initial design hiccups – A few clients felt early versions needed refinements, but later iterations resolved issues.

Conclusion: Is New Target, Inc. Worth It?

Strengths:
✔ Top-tier expertise in design, development, and marketing.
✔ Outstanding communication and client care.
✔ Reliable project execution, even under pressure.

Weaknesses:
✖ Occasional staffing transitions mid-project.
✖ Hourly contracts may require careful monitoring.

Final Verdict:
New Target, Inc. is a highly recommended digital agency for organizations seeking strategic, creative, and technical excellence. Their ability to understand client needs, deliver on time, and foster long-term relationships makes them a standout choice. While minor improvements in budget flexibility could enhance the experience, their consistent 5-star feedback speaks volumes.

Rating: ★★★★★ (5/5)