myWHY Agency Review: A Purpose-Driven Powerhouse for Health & Wellness Brands

Ever worked with a marketing agency that gets your mission on a deeper level? That’s the vibe I got from myWHY Agency, Inc.—a Black-owned, female-led creative force founded by four-time Emmy winner Emerald-Jane Hunter. As someone who’s seen cookie-cutter agencies churn out generic campaigns, collaborating with myWHY felt refreshingly different. They specialize in amplifying purpose-driven brands in health, wellness, food & beverage, and women-led spaces—and they do it with strategy, soul, and serious creative chops.

Here’s why their approach stood out:

1. Strategic Storytelling That Resonates

myWHY doesn’t just sell services; they craft narratives. Their brand messaging and positioning work digs into the "why" behind a business, which was invaluable for my wellness startup. Instead of pushing trendy buzzwords, they helped articulate my brand’s core values in a way that connected authentically with my audience. Their team’s background in Emmy-winning production shines through—every piece of content feels intentional, whether it’s a social post or a press pitch.

Minor critique: If you’re in a niche outside their sweet spot (like tech or finance), their health/wellness focus might feel slightly limiting—but for aligned brands, it’s a major strength.

2. Multi-Channel Magic

From PR to influencer collabs, myWHY integrates channels seamlessly. Their social media campaigns don’t exist in a vacuum; they tie into broader PR strategies, which helped my brand gain traction in lifestyle publications. I especially loved their influencer outreach—they partnered with micro-influencers who genuinely cared about my product, not just those with flashy follower counts.

One standout? Their content creation is crisp. Think vibrant visuals for Instagram Reels paired with thoughtful blog hooks—no stock-photo vibes here.

3. Heart Meets Hustle

As a female-founded business owner, working with a team that prioritizes women-led and nonprofit clients felt empowering. There’s a shared language of mission-driven work here. Emerald-Jane Hunter’s leadership sets the tone: myWHY operates with both creative flair and a no-nonsense approach to ROI. They’re not just "yes" people—they’ll challenge your ideas to make them stronger.

Pros & Cons at a Glance

Strengths:

• Authenticity-first branding (no fluff, just real storytelling)
• Cross-channel expertise (PR + social + influencers = cohesive campaigns)
• Niche mastery in health/wellness and women-led spaces
• Emmy-awarded creative direction (because quality matters)

Considerations:

• Best fit for purpose-driven brands—if you’re purely profit-focused, their style might not align.
• Smaller team means highly personalized service, but may require advance planning for rush projects.

Final Thoughts

myWHY Agency is the kind of partner you want when your brand stands for something bigger. They blend strategic rigor with creative fire, all while uplifting underrepresented voices in the marketing world. If you’re in health, wellness, or social impact—and crave a team that truly understands your mission—this is your squad.

PS: Their passion is contagious. By the end of our project, I wasn’t just impressed—I felt reinspired by my own brand’s story.